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Top Ten CRM Systems for Realtors

Introduction

Greetings, fellow realtors! If you’re in the real estate industry, then you know how important customer relationship management (CRM) systems are. A CRM system helps you manage and organize your customer data, interactions, and transactions, making it an essential tool for any real estate agent or broker.

However, with so many CRM systems on the market, it can be overwhelming to choose the right one for you. That’s why we’ve compiled a list of the top ten CRM systems for realtors. Whether you’re a solo agent or part of a large brokerage, these systems can help you streamline your workflow, increase productivity, and ultimately, close more deals.

So, let’s dive in and explore the best CRM systems for realtors!

Top Ten CRM Systems for Realtors

Here are the top ten CRM systems for realtors, in no particular order:

CRM System Features Pricing
Zoho CRM Lead management, customizable pipelines, third-party integrations Free – $35/user/month
HubSpot CRM Contact management, email tracking, sales automation Free
Realvolve Workflow automation, lead scoring, transaction management $49 – $99/user/month
RealtyJuggler Task management, drip campaigns, deal tracking $99/year
Contactually Relationship insights, automated follow-ups, referral tracking $69 – $119/user/month
Top Producer Lead generation, market snapshots, follow-up reminders $40 – $45/user/month
Copper Gmail integration, lead and deal tracking, project management $19 – $119/user/month
BoomTown Lead generation, IDX website, transaction management Contact for pricing
Follow Up Boss Lead routing, smart lists, SMS and email autoresponders $69 – $119/user/month
LionDesk Video email, text messaging, AI lead follow-up $25 – $49/user/month

Zoho CRM

Zoho CRM is a cloud-based CRM system that offers lead management, customizable pipelines, and third-party integrations. It also has a mobile app for on-the-go access. Zoho CRM’s pricing ranges from free to $35/user/month, making it an affordable option for real estate agents and brokers.

One of the standout features of Zoho CRM is its customization options. You can tailor the system to your specific needs, whether it’s creating custom fields, automating workflows, or integrating with other tools you use.

Overall, Zoho CRM is a solid choice for realtors who want a flexible and customizable CRM system.

HubSpot CRM

HubSpot CRM is a free, cloud-based CRM system that offers contact management, email tracking, and sales automation. It also integrates with other HubSpot tools, such as marketing automation and customer service.

One of the benefits of HubSpot CRM is its user-friendly interface. It’s easy to navigate and doesn’t require much technical knowledge to use. Additionally, HubSpot offers a comprehensive knowledge base and support community, making it easy to find answers to your questions.

While HubSpot CRM may not have as many advanced features as some of the other systems on this list, it’s a great option for realtors who want a simple and easy-to-use CRM system that won’t break the bank.

Realvolve

Realvolve is a CRM system designed specifically for real estate agents and brokers. It offers workflow automation, lead scoring, and transaction management, among other features. Realvolve’s pricing starts at $49/user/month and goes up to $99/user/month.

One of the standout features of Realvolve is its workflow automation. You can create customized workflows for different stages of the sales process, such as lead nurturing, contract to close, and post-transaction follow-up. This can help you save time and streamline your workflow.

Overall, Realvolve is a great option for realtors who want a CRM system designed specifically for their industry.

RealtyJuggler

RealtyJuggler is a budget-friendly CRM system that offers task management, drip campaigns, and deal tracking. It’s priced at just $99/year, making it one of the most affordable options on this list.

While RealtyJuggler may not have as many advanced features as some of the other systems on this list, it’s a great option for realtors who want a basic CRM system that won’t break the bank. It’s also easy to use and doesn’t require much technical knowledge.

Contactually

Contactually is a cloud-based CRM system that offers relationship insights, automated follow-ups, and referral tracking. It’s priced at $69 – $119/user/month, depending on the plan you choose.

One of the benefits of Contactually is its focus on relationship building. The system uses AI to help you prioritize your contacts based on their importance and engagement. It also offers personalized follow-up suggestions, making it easier to stay in touch with your clients and prospects.

Overall, Contactually is a great option for realtors who want a CRM system that prioritizes relationship building and follow-up.

Top Producer

Top Producer is a cloud-based CRM system that offers lead generation, market snapshots, and follow-up reminders. It’s priced at $40 – $45/user/month.

One of the standout features of Top Producer is its ability to generate leads. The system offers website and Facebook lead capture forms, as well as marketing automation tools to help you nurture those leads. It also offers customizable market snapshots, which can help you provide valuable insights to your clients.

Overall, Top Producer is a great option for realtors who want a CRM system that prioritizes lead generation and follow-up.

Copper

Copper is a CRM system that integrates with Gmail and Google Workspace (formerly G Suite). It offers lead and deal tracking, project management, and reporting. Copper’s pricing ranges from $19 – $119/user/month, depending on the plan you choose.

One of the standout features of Copper is its Gmail integration. You can manage your contacts and deals directly from your inbox, making it easy to stay organized. The system also offers customizable pipelines and reporting, which can help you track your sales progress.

Overall, Copper is a great option for realtors who use Gmail and want a CRM system that integrates seamlessly with it.

BoomTown

BoomTown is a CRM system designed specifically for real estate professionals. It offers lead generation, an IDX website, and transaction management, among other features. BoomTown’s pricing is not publicly available, so you’ll need to contact them for a quote.

One of the standout features of BoomTown is its lead generation capabilities. The system offers customized lead capture forms, as well as a personal website with an integrated IDX search. It also offers transaction management tools, such as document management and e-signatures.

Overall, BoomTown is a great option for realtors who want a CRM system designed specifically for their industry, and who prioritize lead generation.

Follow Up Boss

Follow Up Boss is a cloud-based CRM system that offers lead routing, smart lists, and SMS and email autoresponders. It’s priced at $69 – $119/user/month, depending on the plan you choose.

One of the standout features of Follow Up Boss is its lead routing. You can set up automatic lead distribution based on rules you create, such as location, price range, or property type. The system also offers smart lists, which can help you identify which leads are most likely to convert.

Overall, Follow Up Boss is a great option for realtors who prioritize lead management and follow-up.

LionDesk

LionDesk is a cloud-based CRM system that offers video email, text messaging, and AI lead follow-up. It’s priced at $25 – $49/user/month.

One of the standout features of LionDesk is its video email capabilities. You can create and send personalized video messages to your clients and prospects, which can help you stand out from the competition. The system also offers automated lead follow-up, which can save you time and streamline your workflow.

Overall, LionDesk is a great option for realtors who want a CRM system with video capabilities and AI-powered automation.

FAQs

1. What is a CRM system?

A CRM system is software that helps you manage and organize your customer data, interactions, and transactions. It can help you streamline your workflow, increase productivity, and ultimately, close more deals.

2. Why do real estate agents need a CRM system?

Real estate agents need a CRM system to manage their contacts, leads, and transactions. It can also help them automate tasks, track sales progress, and provide personalized follow-up to their clients and prospects.

3. What should real estate agents look for in a CRM system?

Real estate agents should look for a CRM system that offers lead management, customization options, and third-party integrations. They should also consider factors such as pricing, user-friendliness, and customer support.

4. How much does a CRM system cost?

CRM system pricing varies depending on the system and the plan you choose. Some systems offer free plans, while others can cost hundreds of dollars per user per month.

5. Can I use a CRM system on my mobile device?

Most CRM systems offer mobile apps or responsive designs that allow you to access the system from your mobile device. Check with the system you’re interested in to see if they offer mobile support.

6. Can I integrate my CRM system with other tools I use?

Most CRM systems offer third-party integrations that allow you to connect with other tools you use, such as email marketing software, social media management tools, and project management software.

7. How can a CRM system help me close more deals?

A CRM system can help you manage your contacts and leads more effectively, automate tasks and follow-up, and provide personalized service to your clients and prospects. All of these factors can help you build stronger relationships and ultimately close more deals.

8. What are some common features of CRM systems?

Common features of CRM systems include lead management, contact management, workflows, reporting, and integrations with other tools.

9. Do I need a CRM system if I work for a large brokerage?

Yes, even if you work for a large brokerage, a CRM system can still be beneficial for managing your contacts and transactions. It can also help you stay organized and streamline your workflow.

10. Can a CRM system help me generate leads?

Yes, many CRM systems offer lead generation tools such as lead capture forms, marketing automation, and website integration. These tools can help you attract and nurture leads.

11. How do I choose the right CRM system for me?

To choose the right CRM system, consider factors such as your budget, the features you need, the integrations you require, and the level of support you want. You may also want to read reviews and compare systems before making a decision.

12. Do CRM systems require technical expertise?

Some CRM systems may require some technical expertise to set up and use, while others are more user-friendly and require less technical knowledge. Check with the system you’re interested in to see what level of technical expertise is required.

13. Can I try a CRM system before purchasing?

Many CRM systems offer free trials or demos that allow you to try the system before committing to a purchase. Check with the system you’re interested in to see if they offer a trial or demo.

Conclusion

Choosing the right CRM system can be a game-changer for real estate agents and brokers. It can help you manage your contacts more effectively, automate tasks and follow-up, and ultimately, close more deals.

We’ve highlighted the top ten CRM systems for realtors, each with its own unique features and benefits. Whether you’re a solo agent or part of a large brokerage, there’s a CRM system on this list that can help you streamline your workflow and increase productivity.

So, what are you waiting for? Take action today and choose the right CRM system for you!

Closing Disclaimer

The information in this article is provided for informational purposes only and should not be construed as legal, financial or professional advice. The authors and publishers of this article make no representations, warranties or guarantees about the completeness, accuracy or adequacy of the information contained herein, and shall not be liable for any errors or omissions in this information or for any damages arising from its use. Before making any financial or legal decisions, it is always advisable to consult a licensed professional.