The Best CRM Email Marketing Software in 2021: Boost Your Marketing Strategy Now!

Welcome to our comprehensive guide on the best CRM email marketing software in 2021! Whether you are a small business owner, marketer, or salesperson, you know how important it is to have a solid email marketing strategy. A well-crafted email campaign can help you reach out to your target audience, build brand awareness, generate leads, and drive conversions.

However, managing your email campaigns manually can be a tedious and time-consuming task. That’s where CRM email marketing software comes in! By using the right CRM email marketing software, you can automate your email marketing campaigns, segment your contact lists, track your email performance, and improve your ROI.

In this article, we will review the best CRM email marketing software solutions currently available in the market. We will discuss their features, pricing, customer support, and pros and cons. By the end of this article, you will have a clear understanding of which CRM email marketing software is the best fit for your business needs.

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What is CRM Email Marketing Software?

CRM (Customer Relationship Management) email marketing software is a tool that enables businesses to manage their email marketing campaigns, strategies, and content. This software allows you to send personalized and targeted emails to your subscribers, based on their behavior, interests, demographics, and preferences.

Some of the key features of CRM email marketing software include:

Features	Description
Email Campaign Automation	Allows you to schedule and automate your email campaigns, so they are sent at the right time and frequency.
Contact List Management	Helps you create, segment, and manage your contact lists, so you can send targeted and relevant emails to your subscribers.
Email Template Editor	Provides you with pre-designed email templates or lets you create your own, so you can create visually appealing and professional-looking emails.
A/B Testing	Enables you to test different versions of your email campaigns and compare their performance, so you can optimize your email content and design.
Analytics and Reporting	Gives you insights into your email campaign performance, such as open rates, click-through rates, bounce rates, and ROI.
Integration with CRMs	Allows you to integrate your email marketing software with your CRM system, so you can manage your contacts and campaigns in one place.

The Top 5 Best CRM Email Marketing Software

After researching and testing various CRM email marketing software solutions, we have come up with a list of the top 5 best options. Let’s take a closer look at each one of them.

1. HubSpot

HubSpot is one of the most popular and comprehensive marketing automation platforms, offering a range of solutions for CRM, email marketing, social media, SEO, and more. Its email marketing software allows you to create automated email workflows, segment your contact lists, personalize your emails, and measure your email performance.

Key Features:

Email Campaign Creation and Automation
Contact List Management and Segmentation
Personalization and Dynamic Content
A/B Testing
Analytics and Reporting
Integration with HubSpot CRM
Free and Paid Plans

Pros:

All-in-one marketing platform
Easy-to-use email editor
Advanced personalization options
Detailed email analytics
Free plan available

Cons:

Expensive for large teams
Limited email design customization
Limited A/B testing options

2. Mailchimp

Mailchimp is a well-known email marketing software that offers a variety of features and integrations for businesses of all sizes. Its email marketing platform allows you to create and send email campaigns, automate your email sequences, segment your audience, and track your email performance.

Key Features:

Email Campaign Creation and Automation
Contact List Management and Segmentation
Drag-and-Drop Email Editor
A/B Testing
Analytics and Reporting
Integration with CRMs and E-commerce Platforms
Free and Paid Plans

Pros:

Easy-to-use interface
Advanced personalization options
Good A/B testing options
Free plan available
Strong customer support

Cons:

Limited automation options in the free plan
Limited email design customization
Limited integration options in the free plan

3. Campaign Monitor

Campaign Monitor is an email marketing software that is known for its intuitive interface and customizable email templates. Its email marketing platform allows you to create and send email campaigns, segment your audience, personalize your emails, and track your email engagement.

Key Features:

Email Campaign Creation and Automation
Contact List Management and Segmentation
Drag-and-Drop Email Editor
Personalization and Dynamic Content
A/B Testing
Analytics and Reporting
Integration with CRMs and E-commerce Platforms
Paid Plans Only

Pros:

Easy-to-use email editor
Advanced personalization options
Good A/B testing options
Customizable email templates
Detailed email analytics

Cons:

No free plan available
Limited automation options
Limited segmentation options

4. SendinBlue

SendinBlue is an email marketing software that is designed for small and medium-sized businesses. Its email marketing platform allows you to create and send email campaigns, automate your email sequences, segment your audience, and track your email performance.

Key Features:

Email Campaign Creation and Automation
Contact List Management and Segmentation
Drag-and-Drop Email Editor
Personalization and Dynamic Content
A/B Testing
SMS Marketing
Analytics and Reporting
Integration with CRMs and E-commerce Platforms
Free and Paid Plans

Pros:

Affordable pricing
Easy-to-use interface
Advanced personalization options
Good A/B testing options
SMS marketing included

Cons:

Limited email design customization
Limited integration options in the free plan
Limited automation options in the free plan

5. ActiveCampaign

ActiveCampaign is an all-in-one marketing automation platform that includes email marketing, CRM, and sales automation tools. Its email marketing software allows you to create and send email campaigns, automate your email sequences, segment your audience, and track your email performance.

Key Features:

Email Campaign Creation and Automation
Contact List Management and Segmentation
Advanced Personalization and Dynamic Content
A/B Testing
SMS Marketing
Sales and CRM Automation
Analytics and Reporting
Integration with CRMs and E-commerce Platforms
Paid Plans Only

Pros:

All-in-one marketing platform
Advanced personalization and segmentation options
Good A/B testing options
Sales and CRM automation included
Strong customer support

Cons:

Expensive for small teams
Limited email design customization
Limited integration options

FAQ

1. What is CRM email marketing software?

CRM email marketing software is a tool that enables businesses to manage their email marketing campaigns, strategies, and content. This software allows you to send personalized and targeted emails to your subscribers, based on their behavior, interests, demographics, and preferences.

2. Why do I need CRM email marketing software?

CRM email marketing software can help you automate your email marketing campaigns, segment your contact lists, track your email performance, and improve your ROI. By using the right CRM email marketing software, you can save time, increase efficiency, and increase revenue.

3. How do I choose the best CRM email marketing software for my business?

To choose the best CRM email marketing software for your business, consider your budget, your business needs, your team size, and your goals. Look for software that offers features such as email automation, contact list management, email personalization, A/B testing, and analytics. Also, check customer reviews and ratings to see how the software performs in real-world scenarios.

4. How much does CRM email marketing software cost?

The cost of CRM email marketing software varies depending on the software provider, the features included, and the number of contacts you have. Some software providers offer free plans with limited features, while others charge a monthly or annual fee based on the number of contacts or emails sent.

5. Can I integrate CRM email marketing software with other tools?

Yes, most CRM email marketing software solutions offer integration with other tools such as CRMs, e-commerce platforms, social media, and analytics. This integration can help you manage your contacts and campaigns in one place and get a more holistic view of your marketing performance.

6. Can I create custom email templates with CRM email marketing software?

Yes, most CRM email marketing software solutions offer a drag-and-drop email editor or HTML editor that allows you to create custom email templates. This feature lets you create visually appealing and brand-consistent emails that resonate with your target audience.

7. How can I measure the success of my email marketing campaigns?

You can measure the success of your email marketing campaigns by tracking key metrics such as open rate, click-through rate, conversion rate, bounce rate, and ROI. Most CRM email marketing software solutions offer analytics and reporting features that give you insights into your email campaign performance. This data can help you optimize your email content and design to improve your engagement and revenue.

Conclusion

In conclusion, CRM email marketing software is a must-have tool for any business that wants to boost its marketing strategy and increase revenue. The five CRM email marketing software solutions we reviewed in this article are all excellent options, each with its own set of features, advantages, and disadvantages. Depending on your business needs, budget, and goals, you can choose the best one that fits your unique requirements.

Remember, choosing the best CRM email marketing software is only the first step. To succeed in email marketing, you need to create compelling email content, build a quality contact list, segment your audience, test your emails, and measure your results. With the right strategy and tools, you can build strong relationships with your subscribers, grow your brand, and drive sales.

So what are you waiting for? Get started with your email marketing strategy today and watch your business thrive!

Disclaimer

All the information provided in this article is based on our research and testing, and we do not endorse any particular product or service. We cannot guarantee the accuracy or completeness of the information provided, and we are not responsible for any actions taken based on the information provided. We recommend that you conduct your own research and seek professional advice before making any decisions regarding CRM email marketing software.