What Does a Small Business Pay on Average for a CRM?

Discover the Average Price Range for Small Business CRMs

Greetings, fellow entrepreneurs and small business owners! Many of us have heard the acronym “CRM” thrown around in business meetings or on various social media platforms. But what exactly is a CRM, and why is it essential for small businesses?

A Customer Relationship Management (CRM) software is a tool that helps businesses of all sizes manage their customer interactions and relationships effectively. By using a CRM, businesses can track their leads, sales, and customer interactions in one place, making it easier to communicate with customers and close deals. Moreover, it can help in creating a better organizational structure by maintaining customer data, insights, and analytics, which makes it simpler to improve customer services, loyalty, and trust.

But here’s the question that many small business owners ask: What does a small business pay on average for a CRM? In this article, we will provide you with a comprehensive guide to the pricing structure of CRM software that is tailored to small businesses.

The Cost of CRM for Small Businesses

Before we dive into the details of CRM pricing, let’s explore why a small business might need a CRM in the first place. Small businesses, by their nature, have limited resources and smaller budgets. They rely on cost-effective marketing and sales strategies to thrive in the competitive market. Implementing a CRM can mean the difference between success and failure.

Now, let’s take a look at the average prices of CRMs for small businesses. The cost of a CRM for small businesses can vary significantly, depending on the features and services required. The average cost of CRM software for small businesses ranges from $12 to $150 per user per month, including different pricing tiers. Some providers offer a free version of their CRM, but these usually come with limited features and capabilities. Generally, the higher the price, the more features and services will be included.

The Factors Affecting CRM Pricing

Several factors impact the pricing of CRMs for small businesses. A few of these factors are:

Factors Affecting CRM Pricing Description
Number of Users The number of users implies the number of people who need access to the software. The more users, the higher the price.
Features and Services The more features and services a CRM offers, the higher the price. However, some CRMs offer these features in different pricing tiers.
Deployment Companies can choose either on-premises or cloud-based deployment. While cloud-based CRMs are more cost-effective, on-premises CRMs require higher upfront costs.
Customization and Integration Some providers offer CRM customization to fit the needs of the business, while others provide integration with other software. Both come with additional costs.
Training and Support Some providers provide training and support services, while others do not. Usually, the providers that offer these services charge more expensive fees.

Frequently Asked Questions about CRM Pricing for Small Businesses

1. What is the average price of CRMs for small businesses?

The average cost of CRM software for small businesses ranges from $12 to $150 per user per month, depending on the features and services required.

2. Are there any free CRM software providers for small businesses?

Yes, some providers offer a free version of their CRM software. However, these usually come with limited features and capabilities.

3. How does the number of users affect the pricing of CRMs?

The more users a CRM has, the higher the price. Some providers offer discounts for more users, but they generally require a higher monthly or yearly subscription fee.

4. What are the additional costs of CRM software?

Additional costs for CRM software can come in various forms, such as customization and integration fees, training, and support costs.

5. What is the difference between on-premises and cloud-based deployment?

On-premises CRMs require higher upfront costs since they require their own infrastructure and servers. Alternatively, cloud-based CRMs are more cost-effective since they rely on the provider’s infrastructure and servers.

6. Can a small business customize its CRM?

Yes, some providers offer customization services to tailor the CRM to the needs of the business. However, customization services come with additional costs.

7. Do CRM providers offer training and support services?

Some providers offer training and support services, while others do not. Providers that offer these services usually charge more expensive fees.


Now that we have explored the pricing structure and the factors affecting the price for a CRM for small businesses, it’s time to make a decision on which CRM to choose. When opting for a CRM, it is essential to consider your business’s specific needs and limitations in terms of budget, resources, and functionalities.

Overall, it is significant to invest in the right CRM software for your business. Whether you’re a small, medium, or large-sized company, a CRM can streamline your customer relationship management and boost your business growth.

Try a few CRM software options and find the right fit for your company’s needs. We hope this guide has been helpful in answering your questions about the pricing structure of CRMs for small businesses.

Closing or Disclaimer

Every business has its unique needs and financial limitations. The pricing structure outlined in this article is an average estimate and may differ from provider to provider. We recommend that you research several CRM providers before making a decision. The provided data in the table is sourced from various CRM providers and may change without notice.

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This article is for informational purposes only and does not constitute specific advice. Always seek professional advice from a certified consultant before making financial decisions.