CRM Business Tools CRM Software Business Tools Information News
Introduction
Greetings, dear reader! Welcome to our comprehensive guide on the Viva Platform CRM for GSK. In this article, we will delve deep into the features, benefits, and applications of this innovative tool. From its inception to its deployment, we will provide you with everything you need to know about the Viva Platform CRM for GSK.
Before we dive into the specifics of the Viva Platform CRM, let’s define some key terms. Customer relationship management (CRM) refers to the strategies, practices, and technologies that companies use to manage interactions with customers and potential customers. CRM aims to improve customer satisfaction, retention, and loyalty by providing personalized service and addressing customer needs and concerns.
The Viva Platform CRM for GSK is a powerful, cloud-based CRM system that is specifically designed for the healthcare industry. It integrates with various GSK applications and tools to provide a seamless, end-to-end customer experience. Whether you are a healthcare provider, a patient, or a GSK employee, the Viva Platform CRM can help you streamline your communications and improve your outcomes.
In the following sections, we will explore the capabilities and advantages of the Viva Platform CRM for GSK in detail. Let’s get started!
What is the Viva Platform CRM for GSK?
The Viva Platform CRM for GSK is a cutting-edge customer relationship management system that is tailor-made for the healthcare industry. It is powered by the Viva Platform, a cloud-based platform that enables secure, compliant, and scalable communication between healthcare stakeholders.
The Viva Platform CRM is designed to help GSK employees and partners engage with healthcare providers and patients in a more collaborative, personalized, and efficient manner. It provides a unified view of customer data across multiple channels, such as email, phone, chat, and social media. This enables GSK users to better understand the needs and preferences of their customers and to deliver targeted, timely, and relevant communications.
The Viva Platform CRM for GSK is built on Microsoft Dynamics 365, a powerful CRM platform that offers a wide range of features and integrations. This means that GSK users can leverage the full capabilities of Dynamics 365, such as sales, marketing, service, and analytics, while benefiting from the specialized functionalities of the Viva Platform CRM.
Key Features of the Viva Platform CRM for GSK
The Viva Platform CRM for GSK offers a plethora of features that enable GSK users to optimize their interactions with healthcare providers and patients. Here are some of the key features:
| Feature | Description |
|---|---|
| 360-Degree Customer View | Provides a complete and unified view of customer data across all touchpoints and channels. |
| Engagement Insights | Gives real-time insights into customer engagement and behavior, allowing GSK users to personalize their communications and offers. |
| Omnichannel Engagement | Allows GSK users to communicate with customers via multiple channels, such as email, phone, chat, and social media. |
| Campaign Management | Enables GSK users to create and execute targeted marketing campaigns and measure their effectiveness. |
| Service Management | Provides tools for managing customer service requests and inquiries, including case management, knowledge management, and self-service portals. |
| Analytics & Reporting | Offers powerful analytics and reporting capabilities that allow GSK users to track and measure customer engagement, behavior, and outcomes. |
| Integration with GSK Tools | Integrates with various GSK applications, such as Veeva CRM, Viva Engage, and Viva Insight, to provide a seamless and holistic customer experience. |
Overall, the Viva Platform CRM for GSK is a comprehensive and flexible CRM solution that can help GSK users improve their customer engagement, sales, and service. Let’s explore some of the specific applications of the Viva Platform CRM in the context of GSK.
Applications of the Viva Platform CRM for GSK
The Viva Platform CRM for GSK can be applied to various scenarios and use cases within the healthcare industry. Here are some examples:
Healthcare Provider Engagement
GSK sales representatives can use the Viva Platform CRM to engage with healthcare providers (HCPs) in a more personalized and collaborative manner. They can access the HCP profile, preferences, and history to tailor their offers and messages. They can also use the engagement insights to identify the most effective channels and messages for each HCP.
Moreover, GSK can use the Viva Platform CRM to foster a deeper and more strategic relationship with HCPs. They can provide value-added services, such as educational content, training programs, and patient support, to help HCPs improve their clinical practice and patient outcomes. They can also use the CRM to facilitate feedback and input from HCPs on GSK products and services.
Patient Engagement
The Viva Platform CRM for GSK can also help GSK engage with patients in a more empathetic, informative, and supportive way. They can leverage the patient profile and history to deliver targeted and relevant messages and offers. They can also provide personalized patient support, such as disease education, treatment adherence, and lifestyle tips, to improve patient outcomes.
Additionally, GSK can use the CRM to obtain patient feedback and input on their products and services. They can listen to patient needs and concerns, and incorporate their insights into their product development and marketing strategies.
GSK Employee Collaboration
The Viva Platform CRM for GSK can also facilitate collaboration and knowledge-sharing among GSK employees. They can use the CRM to access and update customer data in real-time, regardless of their location or role. They can also use the CRM to share best practices, insights, and resources, and to coordinate their activities and tasks.
Moreover, GSK can use the CRM to foster a culture of customer-centricity and innovation. They can encourage their employees to use the CRM to experiment, explore, and learn from customer interactions. They can also use the CRM to measure and reward customer-centric behaviors and outcomes.
FAQs
What is the Viva Platform?
The Viva Platform is a cloud-based platform that enables secure, compliant, and scalable communication between healthcare stakeholders. It is designed to help healthcare companies optimize their engagements with customers and partners.
What is CRM?
Customer relationship management (CRM) refers to the strategies, practices, and technologies that companies use to manage interactions with customers and potential customers. CRM aims to improve customer satisfaction, retention, and loyalty by providing personalized service and addressing customer needs and concerns.
What are the benefits of using the Viva Platform CRM for GSK?
The Viva Platform CRM for GSK offers various benefits, such as:
- Improved customer engagement and satisfaction
- Personalized and relevant communications and offers
- Increased sales and revenue
- Streamlined and efficient customer service
- Real-time insights into customer behavior and preferences
- Better collaboration and knowledge-sharing among GSK employees
- Stronger and more strategic relationship with healthcare providers and patients
How does the Viva Platform CRM for GSK differ from other CRM systems?
The Viva Platform CRM for GSK is specifically tailored for the healthcare industry, and it integrates with various GSK applications and tools to provide a seamless and end-to-end customer experience. It is built on Microsoft Dynamics 365, a powerful and flexible CRM platform that offers a wide range of features and integrations. Moreover, the Viva Platform CRM is powered by the Viva Platform, a cloud-based platform that enables secure and compliant communication between healthcare stakeholders.
Is the Viva Platform CRM for GSK secure and compliant?
Yes, the Viva Platform CRM for GSK is designed to meet the highest standards of security and compliance. It is HIPAA-compliant and GDPR-compliant, and it uses advanced encryption and authentication technologies to protect customer data.
How can GSK users access the Viva Platform CRM?
GSK users can access the Viva Platform CRM through their web browser or mobile device. They need to log in with their GSK credentials and follow the instructions provided by their IT department or administrator.
Is there a training program for the Viva Platform CRM for GSK?
Yes, GSK provides a comprehensive training program for the Viva Platform CRM, including online courses, tutorials, and support materials. GSK users can also reach out to their IT department or administrator for personalized training and assistance.
Can the Viva Platform CRM for GSK be customized to specific needs?
Yes, the Viva Platform CRM for GSK is highly customizable, and it can be tailored to specific needs and preferences. GSK users can work with their IT department or administrator to configure the CRM according to their requirements.
How is the Viva Platform CRM for GSK priced?
The pricing for the Viva Platform CRM for GSK depends on various factors, such as the number of users, the functionalities required, and the customization needs. GSK users can contact their sales representative or support team for more information on pricing and licensing.
What kind of support is available for the Viva Platform CRM for GSK?
GSK provides various levels of support for the Viva Platform CRM, including technical support, training, and consulting. GSK users can also access a comprehensive knowledge base, community forum, and user group for additional resources and assistance.
What are some of the best practices for using the Viva Platform CRM for GSK?
Here are some best practices for using the Viva Platform CRM for GSK:
- Define clear and specific goals and objectives for using the CRM
- Train and educate all GSK users on the functionalities and benefits of the CRM
- Ensure the quality and consistency of customer data across all touchpoints and channels
- Use the engagement insights to personalize and optimize your communications and offers
- Collaborate and share knowledge with other GSK users to maximize the value of the CRM
How can I get started with the Viva Platform CRM for GSK?
If you are a GSK user and want to get started with the Viva Platform CRM, contact your sales representative or support team for more information and guidance. They can provide you with the necessary resources and support to deploy, configure, and use the CRM effectively.
What is the future of the Viva Platform CRM for GSK?
The Viva Platform CRM for GSK is a dynamic and evolving tool that is constantly improving and expanding. GSK is committed to investing in the development and innovation of the CRM to meet the changing needs and expectations of their customers and partners.
Conclusion
In conclusion, the Viva Platform CRM for GSK is a powerful and innovative CRM system that offers a wide range of features and benefits for healthcare stakeholders. Whether you are a healthcare provider, a patient, or a GSK employee, the Viva Platform CRM can help you optimize your interactions and outcomes.
We hope that this comprehensive guide has provided you with valuable insights and information on the Viva Platform CRM for GSK. If you have any questions or feedback, please feel free to reach out to us. We encourage you to explore the Viva Platform CRM for GSK and see how it can transform your customer relationships and experiences.
Closing
Thank you for reading our guide on the Viva Platform CRM for GSK. We hope that you have found it informative and useful. Please note that the information provided in this guide is for informational purposes only, and it should not be construed as legal or professional advice. We recommend that you consult with your IT department, legal counsel, or other qualified professionals before implementing any CRM system or strategy.
Once again, thank you for your interest in the Viva Platform CRM for GSK, and we look forward to hearing from you.
