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As a real estate professional, it can be difficult to keep track of all the moving parts of your business. From managing listings and client relationships to tracking leads and closing deals, there’s a lot to keep organized. Fortunately, there are a number of powerful Customer Relationship Management (CRM) programs designed specifically for real estate professionals that can help streamline your operations and make your business more efficient. In this article, we’ll take a detailed look at the top ten CRM programs for real estate, including their key features, benefits, and pricing information.
Why CRM Programs Are Essential for Real Estate Professionals
As a real estate agent or broker, your success depends on your ability to manage relationships with clients, leads, and other key stakeholders. A CRM program can help you do this in a number of ways, including:
- Organizing and tracking leads
- Streamlining listing management
- Managing client communication and follow-up
- Analyzing data to improve decision-making
Overall, a CRM program can help you work smarter, not harder, by providing you with the tools you need to manage your business more efficiently and effectively.
The Top Ten CRM Programs for Real Estate
Without further ado, let’s take a look at the top ten CRM programs for real estate:
| Name | Key Features | Pricing |
|---|---|---|
| BoomTown | Lead generation, automatic follow-up, customizable marketing materials | $750-$1500/month |
| Follow Up Boss | Lead and contact management, automatic follow-up, integration with popular lead sources | $49-$199/month |
| Top Producer | Complete CRM solution, customizable marketing materials, lead and contact management | $40-$50/month |
| Contactually | Intelligent follow-up recommendations, customizable pipelines, automatic data entry | $59-$399/month |
| Zoho CRM | Complete CRM solution, email and social media integration, automation workflows | $12-$20/month |
| Pipedrive | Visual sales pipeline, email integration, mobile CRM app | $15-$99/month |
| LionDesk | Automated lead nurturing, email and SMS marketing, transaction management | $25-$49/month |
| RealtyJuggler | Contact management, transaction management, lead generation | $179/year |
| Nimble | Complete contact management suite, social media integration, email tracking | $19-$25/month |
| Nutshell | Complete CRM solution, customizable sales process, mobile app | $22.50-$45/month |
1. BoomTown
BoomTown is a popular CRM program designed specifically for real estate professionals. With features like lead generation, automatic follow-up, and customizable marketing materials, BoomTown can help you streamline your lead management process and close more deals. Pricing for BoomTown starts at $750 per month for individual agents and can go up to $1500 per month for larger teams.
One of the standout features of BoomTown is its ability to generate leads using a variety of sources, including social media, pay-per-click advertising, and more. Once a lead comes in, BoomTown will automatically add them to your CRM and start a follow-up sequence, providing you with valuable insights into their behavior and interests.
If you’re looking for a comprehensive CRM solution with a focus on lead generation and follow-up, BoomTown is definitely worth considering.
2. Follow Up Boss
Follow Up Boss is another popular CRM program for real estate professionals, offering a range of features designed to help you manage your leads and contacts more effectively. With automatic follow-up, integration with popular lead sources like Zillow and Realtor.com, and a mobile app for on-the-go access, Follow Up Boss is a powerful and flexible tool for real estate agents and brokers.
Pricing for Follow Up Boss starts at $49 per month for individual agents, with custom pricing available for larger teams or brokerages.
If you’re looking for a CRM program with strong lead management and follow-up capabilities, Follow Up Boss is definitely worth considering. Its integration with popular lead sources means that you’ll be able to capture leads from a variety of sources and manage them all in one place.
3. Top Producer
Top Producer is a long-established CRM program for real estate professionals, offering a complete solution for managing your leads, contacts, and listings. With customizable marketing materials, a comprehensive contact database, and robust lead management tools, Top Producer is a solid choice for agents and brokers who want a comprehensive CRM solution.
Pricing for Top Producer starts at $40 per month for individual agents and goes up to $50 per month for larger teams. Custom pricing is available for brokerages.
One of the standout features of Top Producer is its customizable marketing materials, which allow you to create personalized flyers, postcards, and other promotional materials with just a few clicks. This can be a powerful tool for building your brand and generating more leads.
4. Contactually
Contactually is a smart CRM program that uses artificial intelligence to help you make more meaningful connections with your leads and clients. With features like intelligent follow-up recommendations, customizable pipelines, and automatic data entry, Contactually can help you stay organized and on top of your relationships.
Pricing for Contactually starts at $59 per month for individual agents and goes up to $399 per month for larger teams. Custom pricing is available for brokerages.
One of the standout features of Contactually is its ability to suggest follow-up actions based on your interactions with leads and clients. This can help you stay on top of your communication and build stronger relationships over time.
5. Zoho CRM
Zoho CRM is a comprehensive CRM solution that offers a range of features designed to help you manage your leads, contacts, and other aspects of your business. With email and social media integration, automation workflows, and a mobile app for on-the-go access, Zoho CRM is a powerful tool for real estate professionals.
Pricing for Zoho CRM starts at $12 per month for the standard edition and goes up to $20 per month for the professional edition. Custom pricing is available for larger teams or brokerages.
One of the standout features of Zoho CRM is its automation workflows, which can help you streamline repetitive tasks and focus on more high-value activities. Whether you’re creating custom reports, sending personalized emails, or managing your social media presence, Zoho CRM can help you do it all more efficiently.
6. Pipedrive
Pipedrive is a visual sales pipeline software designed to help you manage your leads and deals more effectively. With email integration, mobile CRM app, and an easy-to-use interface, Pipedrive is a great option for real estate professionals looking for a simple yet powerful CRM solution.
Pricing for Pipedrive starts at $15 per month for the essential plan and goes up to $99 per month for the advanced plan. Custom pricing is available for larger teams or brokerages.
One of the standout features of Pipedrive is its visual sales pipeline, which allows you to easily see where each lead and deal is in the sales process. This can be a powerful tool for staying organized and keeping track of your progress.
7. LionDesk
LionDesk is a CRM program designed specifically for real estate professionals, offering a range of features designed to help you manage your leads, listings, and transactions more effectively. With automated lead nurturing, email and SMS marketing, and transaction management tools, LionDesk is a powerful and flexible tool for agents and brokers.
Pricing for LionDesk starts at $25 per month for the starter plan and goes up to $49 per month for the pro plan. Custom pricing is available for larger teams or brokerages.
One of the standout features of LionDesk is its automated lead nurturing, which allows you to set up customized follow-up sequences based on each lead’s behavior and interests. This can be a powerful tool for building relationships and closing more deals over time.
8. RealtyJuggler
RealtyJuggler is a comprehensive CRM program designed specifically for real estate professionals. With features like contact management, transaction management, and lead generation tools, RealtyJuggler is a solid choice for agents and brokers who want a complete solution for managing their business.
Pricing for RealtyJuggler is surprisingly affordable, at just $179 per year for the entire suite of features. This can make it a great option for individual agents or small teams that are just getting started.
One of the standout features of RealtyJuggler is its transaction management tools, which can help you stay on top of all the details involved in closing a deal. From keeping track of deadlines to managing your paperwork, RealtyJuggler can help you stay organized and on top of your transactions.
9. Nimble
Nimble is a complete contact management suite designed to help you manage your leads, clients, and other key stakeholders more effectively. With social media integration, email tracking, and automation workflows, Nimble is a great option for real estate professionals who want to build stronger relationships with their contacts.
Pricing for Nimble starts at $19 per month for the basic plan and goes up to $25 per month for the professional plan. Custom pricing is available for larger teams or brokerages.
One of the standout features of Nimble is its social media integration, which allows you to track your interactions with leads and clients across a variety of platforms. This can be a great way to build stronger relationships and stay top of mind with your contacts.
10. Nutshell
Nutshell is a complete CRM solution that offers a range of features designed to help you manage your sales process more effectively. With customizable sales process, mobile app, and robust reporting tools, Nutshell is a powerful and flexible tool for real estate professionals.
Pricing for Nutshell starts at $22.50 per month for the starter plan and goes up to $45 per month for the pro plan. Custom pricing is available for larger teams or brokerages.
One of the standout features of Nutshell is its customizable sales process, which allows you to create a tailored sales funnel that fits your specific needs. Whether you’re managing leads, following up with clients, or closing deals, Nutshell can help you stay on track and get more done.
Frequently Asked Questions
1. What is a CRM program?
A CRM program is software designed to help you manage your relationships with customers, leads, and other contacts. It typically includes features like contact management, lead tracking, and communication tools.
2. Why do real estate professionals need a CRM program?
Real estate professionals need a CRM program to help them manage their relationships with clients, leads, and other key stakeholders. A CRM program can help you stay organized, manage your communication more effectively, and make smarter business decisions based on data.
3. How do I choose the right CRM program for my real estate business?
When choosing a CRM program for your real estate business, you should consider factors like your budget, the features you need, and the size of your team. Look for a program that offers robust lead management tools, customizable marketing materials, and automation workflows.
4. How much does a CRM program cost?
The cost of a CRM program can vary widely depending on the features and pricing model. Prices typically range from $10-$100 per month per user, with custom pricing available for larger teams.
5. Can I use a CRM program on my mobile device?
Many CRM programs offer mobile apps or mobile-optimized interfaces, allowing you to manage your business on the go. Check with your chosen program to see what mobile options are available.
6. What features should I look for in a CRM program?
When choosing a CRM program, look for features like lead and contact management, automation workflows, customizable marketing materials, and reporting tools. The specific features you need will depend on the size and scope of your real estate business.
7. Can a CRM program help me close more deals?
A CRM program can help you manage your leads and contacts more effectively, allowing you to stay top of mind with your clients and close more deals over time. By providing you with valuable insights into your data and automating repetitive tasks, a CRM program can help you focus on the high-value activities that drive business success.
Conclusion
As you can see, there are a number of powerful CRM programs available for real estate professionals. Whether you’re looking for powerful lead generation tools, automation workflows, or customizable marketing materials, there’s a program out there that can help you take your business to the next level.
If you’re just getting started or looking to upgrade your current CRM program, we highly recommend checking out the top ten programs listed above. Each one has its own unique features and benefits that can help you work smarter, not harder, and achieve greater success in your real estate business.
So what are you waiting for? Take the first step towards a smarter, more efficient business today and start exploring the world of CRM programs for real estate!
Closing/Disclaimer
While we have made every effort to ensure the accuracy and completeness of the information provided in this article, we cannot guarantee its suitability for any particular purpose. The information provided is for informational purposes only and does not constitute professional advice.
Before making any decisions based on the information provided in this article, we recommend consulting with a qualified professional or conducting your own research to ensure that it is appropriate for your specific needs and circumstances.
We hope that this article has been helpful in providing you with a starting point for your research into CRM programs for real estate. Good luck in your search!
