The Best CRM for Small Nonprofit Organizations


Greetings, dear reader! Have you ever wondered what Customer Relationship Management (CRM) software to use for your small nonprofit organization? It’s a valid question, as a CRM system can help you manage all your interactions with donors, volunteers, and other stakeholders. In this article, we will explore the top CRM options available for small nonprofits, and help you choose the one that suits your specific needs. Let’s dive in!

Why Do Small Nonprofits Need a CRM?

Before we begin our review of the best CRM for small nonprofits, let’s first understand why your organization needs one. A CRM system can help you:

  1. Centralize and organize all your constituent data in one place
  2. Segment and target specific groups of donors or volunteers with personalized messages
  3. Track engagement metrics and measure the success of your campaigns
  4. Automate tasks and save time on manual data entry and communication
  5. Improve collaboration between team members and departments

By using a CRM, small nonprofits can achieve greater efficiency, effectiveness, and impact in their fundraising and outreach efforts.

What Makes a Great CRM for Small Nonprofits?

Now that we know why a CRM is essential for small nonprofits, what should we look for when choosing the right one? Here are some key criteria:

  1. User-friendly interface for easy adoption and training
  2. Affordable pricing or free plans for nonprofits with limited budgets
  3. Customizable features to fit your unique needs and workflows
  4. Integrations with other software tools you already use
  5. Robust reporting and analytics capabilities
  6. Strong customer support and community resources

With these factors in mind, let’s take a closer look at the best CRM options for small nonprofits.

The Best CRMs for Small Nonprofit Organizations

1. Salesforce Nonprofit Cloud

As one of the most popular CRM solutions in the world, Salesforce also offers a dedicated Nonprofit Cloud platform that caters to the specific needs of nonprofit organizations. With features such as donor management, grant tracking, and volunteer engagement, Nonprofit Cloud is a comprehensive solution that can help small nonprofits streamline their operations and increase their impact.

Pros Cons
Powerful customization and automation options Expensive for small nonprofits
Robust reporting and analytics capabilities Steep learning curve for new users
Strong integration with other Salesforce products Requires a dedicated Salesforce administrator

Frequently Asked Questions about Salesforce Nonprofit Cloud

1. Is Salesforce Nonprofit Cloud easy to use?

While Nonprofit Cloud offers many advanced features, it can also be overwhelming for new users. It may take some time and training to get used to the interface and terminology.

2. How much does Salesforce Nonprofit Cloud cost?

Salesforce offers a 10-user free plan, but for advanced features and customization options, the pricing starts at $36 per user per month.

3. Does Salesforce Nonprofit Cloud integrate with other software tools?

Yes, Nonprofit Cloud can integrate with other Salesforce products, as well as third-party apps such as Mailchimp and Eventbrite.

2. Bloomerang

Bloomerang is a cloud-based CRM software designed specifically for small nonprofits. With features such as donor retention tracking, online giving pages, and email marketing, Bloomerang can help your organization attract and retain more donors over time.

Pros Cons
Intuitive and user-friendly interface Less customization options compared to other CRMs
Affordable pricing for small nonprofits No mobile app available
Excellent customer support and resources Limited integrations with third-party apps

Frequently Asked Questions about Bloomerang

1. Is Bloomerang suitable for large nonprofits?

No, Bloomerang is specifically designed for small and mid-sized nonprofits with less than $20 million in annual revenue.

2. How much does Bloomerang cost?

Bloomerang offers a flat-rate pricing model based on the number of active donors, starting at $99 per month for up to 1,000 donors.

3. Does Bloomerang provide training and support?

Yes, Bloomerang offers a variety of training resources, including webinars, videos, and a knowledge base.

3. DonorPerfect

DonorPerfect is an all-in-one CRM software that can help small nonprofits manage their fundraising, donor engagement, and event planning. With features such as online donation processing, membership tracking, and auction management, DonorPerfect can save your organization time and resources while increasing your revenue.

Pros Cons
Extensive range of features for fundraising and event management Higher pricing compared to other CRMs
Flexible customization options and reporting Interface can be complex for new users
Strong customer support and community resources Some features require additional fees

Frequently Asked Questions about DonorPerfect

1. How does DonorPerfect handle online donations?

DonorPerfect includes a customizable online donation form for your website, as well as integrated payment processing with various payment gateways.

2. Can DonorPerfect integrate with other software tools?

Yes, DonorPerfect offers integrations with many popular software tools, such as QuickBooks and Mailchimp.

3. What is the pricing for DonorPerfect?

DonorPerfect offers different pricing tiers based on the number of active donor records and the features you need. The pricing starts at $89 per month for up to 1,000 donor records.


We hope this article has helped you understand the importance of a CRM for small nonprofits, and provided you with some useful options to consider. Remember to choose the CRM that meets your specific needs and budget, and to take advantage of the training and support resources provided by each vendor. By using a CRM, you can improve your nonprofit’s efficiency and impact, and build stronger relationships with your constituents. Happy fundraising!

Next Steps

If you’re ready to try out a CRM for your nonprofit, we suggest starting with the free plans or demos of each platform to see which one fits your needs. You can also reach out to each vendor’s customer support team for more information or to schedule a personalized demo.


This article is intended for informational purposes only, and does not constitute professional advice or endorsement of any specific CRM. The author and publisher are not responsible for any direct or indirect consequences resulting from the use of this information.