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Introduction
Greetings to all the small marketing agencies out there! Running a business requires a lot of effort, and we understand that. With the rise of digital marketing, managing customers can be challenging for small businesses, especially when it comes to managing leads and following up with potential customers. Fortunately, Customer Relationship Management (CRM) software makes it easier for businesses to manage customers efficiently. In this article, we will guide you through the best CRM tools for small marketing agencies. We have researched and tested the top CRM tools available and will show you the features, prices, and benefits of each tool. Read on to learn which CRM software is best for your business.
What is CRM?
Before we dive into the best CRM tools for small marketing agencies, let’s first discuss what CRM is. A CRM system is a tool that assists businesses in managing relationships with their customers. It is an efficient way to track interactions with your customers throughout their entire journey, from lead to loyal customer. CRM software consolidates data from various channels such as phone, email, social media, and other forms of communication. It helps you streamline your business processes, improve customer engagement, and ultimately boost sales.
What Makes a CRM Software the “Best” for Small Marketing Agencies?
Small marketing agencies have unique needs compared to larger businesses. Therefore, the criteria for the “best” CRM software differ for small marketing agencies. Here are a few factors that we considered:
| Criteria | Description |
|---|---|
| Affordability | We looked at the pricing plans and features offered by each CRM tool and evaluated whether it is worth the investment for small businesses. |
| Usability | We assessed the ease of use for small business owners and their teams, ensuring that the tools are user-friendly. |
| Customization | We evaluated whether the tool can be customized to meet the unique needs of small marketing agencies. |
| Integration | We assessed whether the CRM software could integrate with other marketing tools that small businesses typically use. |
| Features | We looked at the features offered by each CRM software and evaluated whether they align with the needs of small marketing agencies. |
The Best CRM Software for Small Marketing Agencies in 2021
After thorough research and testing, we have compiled a list of the five best CRM tools for small marketing agencies. Here’s what we found:
1. HubSpot CRM
HubSpot CRM is one of the best CRM software for small marketing agencies because it offers a wide range of features in its free plan. Its free plan includes contact management, lead management, email tracking, and a customizable dashboard. If you wish to access more advanced features such as marketing automation and sales analytics, you can upgrade to the paid plans. HubSpot CRM is user-friendly, integrates with various marketing tools, and offers a highly customizable interface. Pricing for the paid plans starts at $40 per month.
HubSpot CRM Key Features:
- Free plan offers a wide range of features
- User-friendly and highly customizable interface
- Integrates with various marketing tools
- Paid plans start at $40 per month
2. Zoho CRM
Zoho CRM is a cloud-based CRM software designed for small businesses. Its free plan offers contact management, lead management, and workflow automation. Its paid plans include more advanced features such as sales forecasting, social media integration, and web forms. Zoho CRM offers a highly customizable interface, integration with multiple marketing tools, and user-friendly navigation. Pricing for the paid plans starts at $12 per user per month.
Zoho CRM Key Features:
- Free plan offers contact management, lead management, and workflow automation
- Highly customizable interface
- Integrates with multiple marketing tools
- Paid plans start at $12 per user per month
3. Agile CRM
Agile CRM is an all-in-one CRM software that offers contact management, lead management, and marketing automation. Its paid plans include features such as social media integration, web analytics, and advanced reporting. Agile CRM is user-friendly, integrates with various marketing tools, and offers a highly customizable interface. Pricing for the paid plans starts at $8.99 per user per month.
Agile CRM Key Features:
- All-in-one CRM software with contact management, lead management, and marketing automation
- User-friendly interface and highly customizable
- Integrates with various marketing tools
- Paid plans start at $8.99 per user per month
4. Pipedrive
Pipedrive is a CRM software designed for small businesses that prioritize sales pipeline management. Its paid plans include features such as contact management, lead management, and sales analytics. Pipedrive is user-friendly, integrates with various marketing tools, and offers a highly customizable interface. Pricing for the paid plans starts at $15 per user per month.
Pipedrive Key Features:
- Focuses on sales pipeline management
- User-friendly interface and highly customizable
- Integrates with various marketing tools
- Paid plans start at $15 per user per month
5. Freshworks CRM
Freshworks CRM is a cloud-based CRM software designed for small businesses. Its features include contact management, lead management, email tracking, and workflow automation. Its paid plans include advanced features such as team management, sales forecasting, and lead scoring. Freshworks CRM is user-friendly, integrates with various marketing tools, and offers a highly customizable interface. Pricing for the paid plans starts at $29 per user per month.
Freshworks CRM Key Features:
- Offers a wide range of features in the free plan
- User-friendly interface and highly customizable
- Integrates with various marketing tools
- Paid plans start at $29 per user per month
Frequently Asked Questions (FAQs)
1. What is the difference between a CRM and an ERP system?
A CRM system helps businesses manage relationships with their customers, while an ERP system helps businesses manage their internal processes such as inventory management, accounting, and supply chain management.
2. How does CRM help small marketing agencies?
CRM helps small marketing agencies manage their customers and improve customer engagement. It streamlines the business process and ultimately boosts sales.
3. How much does a CRM software cost for small marketing agencies?
The cost of a CRM software differs based on the features offered and the pricing plan. Typically, CRM software costs between $15 to $40 per month per user for small marketing agencies.
4. Can I customize the interface of a CRM software?
Yes, you can customize the interface of most CRM software to meet your business’s unique needs.
5. How easy is it for small businesses to use CRM software?
Most CRM software is user-friendly and easy to navigate. It requires little to no technical knowledge to use.
6. Can CRM software integrate with other marketing tools?
Yes, most CRM software can integrate with other marketing tools such as email marketing, social media marketing, and lead generation tools.
7. Which is the best CRM software for small marketing agencies?
The best CRM software for small marketing agencies depends on your business’s unique needs. We have listed the top five CRM software that you can consider based on their features, pricing, and benefits.
Conclusion
Managing customers can be a challenging task for small marketing agencies. CRM software simplifies this process and streamlines business operations. In this article, we have presented the top five CRM software for small marketing agencies based on their affordability, usability, customization, integration, and features. We hope that you have found our guide useful and can make an informed decision about which CRM software is best for your business.
If you have any questions or require further assistance, please reach out to us. We would be happy to help you with your CRM needs.
Closing Disclaimer
The information presented in this article is based on our research and testing of the CRM software. We have provided our recommendations based on the features, pricing, and benefits of each tool. However, we advise you to conduct further research and evaluate which CRM software is best for your business before making a purchase. We do not guarantee the accuracy or completeness of the information presented in this article.
