The Best CRM for MSP


Greetings readers! Do you own or work for a managed service provider (MSP)? If so, you might be familiar with the challenges of managing multiple clients and ensuring their satisfaction. Fortunately, there are Customer Relationship Management (CRM) tools that can help you streamline your operations and improve your clients’ experience. In this article, we will explore the best CRMs for MSPs, their features, and how they can benefit your business.

What is a CRM?

A CRM is a software that helps businesses manage their interactions with customers and potential customers. It can automate and streamline marketing, sales, customer service, and other processes. A good CRM should also provide insights into customer behavior, preferences, and needs, enabling businesses to improve their offerings and customer experience.

Why Do MSPs Need a CRM?

For MSPs, managing multiple clients with different needs and expectations can be overwhelming. A CRM can help them keep track of client data, communication, contracts, and projects in one place. It can also help them track service requests and resolve issues more efficiently, ensuring that clients are satisfied and renew their contracts. Moreover, a CRM can help MSPs discover new sales opportunities and cross-sell or upsell to existing clients, increasing revenue and profitability.

How to Choose the Best CRM for Your MSP?

Choosing the right CRM for your MSP can be challenging, given the multitude of options available. Here are some factors to consider:

Factor Description
Customization Can you customize the CRM to fit your MSP’s needs and processes?
Integration Can the CRM integrate with your MSP’s existing tools and platforms, such as PSA, RMM, and accounting software?
Usability Is the CRM user-friendly and intuitive, or does it require extensive training?
Automation Does the CRM automate repetitive tasks and workflows, such as lead nurturing and ticketing?
Reporting Does the CRM provide detailed and customizable reports on sales, marketing, and service metrics?
Mobile Can you access the CRM on mobile devices, such as smartphones and tablets?
Pricing How much does the CRM cost, and what are the licensing and subscription models?

The Best CRMs for MSPs

1. ConnectWise Manage

ConnectWise Manage is a comprehensive PSA software that includes a CRM module. It is designed specifically for MSPs and IT service providers and offers everything from sales and marketing automation to project management and invoicing. Its CRM module allows you to manage leads, opportunities, and accounts, as well as track service requests and agreements. It also integrates with ConnectWise Automate, Control, and Sell, as well as third-party tools like QuickBooks and Microsoft Office 365. ConnectWise Manage offers flexible pricing, depending on the number of licenses and modules you need.

2. Salesforce

Salesforce is a cloud-based CRM that is widely used across various industries, including MSPs. Its features include lead and opportunity management, marketing automation, customer service, analytics, and more. It also integrates with numerous third-party tools and has a vast ecosystem of apps and add-ons. Salesforce is known for its scalability, customization, and mobile-friendliness. However, it can be complex and expensive, especially for small MSPs.

3. HubSpot CRM

HubSpot CRM is a free, cloud-based CRM that offers contact and deal management, email templates, task tracking, and more. It is easy to use and integrates with HubSpot’s marketing and sales automation tools, as well as other platforms like Gmail and Outlook. HubSpot CRM is ideal for small MSPs that want a simple and affordable solution to manage their client relationships.

4. Zoho CRM

Zoho CRM is a cloud-based CRM with a wide range of features for sales, marketing, customer service, and analytics. It also offers integration with other Zoho products like Projects, Books, and Desk. Zoho CRM is known for its customization, automation, and affordability. However, its user interface can be cluttered and overwhelming, and some features require additional payment.

5. Microsoft Dynamics 365

Microsoft Dynamics 365 is a cloud-based business application platform that includes a CRM module. It offers various features for sales, marketing, customer service, project management, and more. It also integrates with other Microsoft products like Office 365, Power BI, and SharePoint. Microsoft Dynamics 365 is known for its scalability, security, and familiar interface for Microsoft users. However, it can be expensive and require extensive customization to fit MSPs’ needs.

6. Freshsales

Freshsales is a cloud-based CRM that focuses on sales automation and lead management. Its features include lead scoring, email tracking, appointment scheduling, and more. It also integrates with Freshworks’ suite of products like Freshdesk, Freshchat, and Freshcaller. Freshsales is known for its simplicity, affordability, and easy setup. However, its reporting and customization capabilities are limited compared to other CRMs.

7. Insightly

Insightly is a cloud-based CRM that offers features for sales, marketing, project management, and customer service. Its unique feature is its project management module, which allows you to link projects and tasks to client and prospect records. It also integrates with various third-party tools like QuickBooks, Xero, and Mailchimp. Insightly is known for its simplicity, affordability, and intuitive user interface. However, some features like marketing automation and reporting require upgrading to a more expensive plan.


1. What is the best CRM for small MSPs?

HubSpot CRM and Freshsales are ideal for small MSPs that want a simple and affordable solution to manage their client relationships.

2. What is the best CRM for large MSPs?

ConnectWise Manage and Salesforce are suitable for larger MSPs that require more comprehensive and customizable solutions.

3. Can I customize the CRM to fit my MSP’s needs?

Most CRMs allow some level of customization, such as adding custom fields, workflows, and reports. However, some CRMs offer more flexibility and customization options than others.

4. Can the CRM integrate with my PSA, RMM, and accounting software?

Most CRMs offer integrations with various PSA, RMM, and accounting software. However, it is essential to check whether the integrations are seamless and require minimal setup.

5. Can I access the CRM on mobile devices?

Most CRMs offer mobile apps or mobile-optimized websites that allow you to access the CRM on smartphones and tablets. However, the mobile experience may vary depending on the CRM’s design and features.

6. Can I try the CRM before purchasing it?

Most CRMs offer free trials or demos that allow you to test their features and functionality before committing to a purchase.

7. How much does the CRM cost?

The cost of CRMs varies depending on factors such as the number of users, features, and subscription models. Some CRMs offer free or freemium plans, while others require a substantial investment.

8. What are the benefits of using a CRM for an MSP?

A CRM can help MSPs manage client data, communication, and projects in one place, track service requests and resolutions more efficiently, discover new sales opportunities, and improve customer experience and satisfaction.

9. How often should I update the data in the CRM?

You should update the data in the CRM regularly, preferably in real-time or daily, to ensure its accuracy and relevance.

10. Can I export my data from the CRM?

Most CRMs allow you to export your data, such as leads, contacts, and deals, in various formats, such as CSV or Excel, for backup or analysis purposes.

11. How can I train my team on using the CRM?

Most CRMs offer training resources, such as documentation, tutorials, webinars, or certifications, to help your team learn how to use the CRM effectively. You can also hire a consultant or attend a training course.

12. What should I do if the CRM does not meet my expectations?

If the CRM does not meet your expectations or needs, you can try to customize it, switch to another CRM, or contact the vendor for support or refund options.

13. How can I ensure the security and privacy of my data in the CRM?

You should choose a CRM that offers security and privacy features, such as encryption, access controls, backups, and compliance with regulations like GDPR or HIPAA. You should also follow best practices for data management, such as setting strong passwords, limiting access, and monitoring activity.


In conclusion, a CRM can be a game-changer for MSPs looking to streamline their operations, improve their clients’ experience, and grow their business. The best CRM for your MSP depends on factors such as your size, industry, needs, and budget. However, some of the best CRMs for MSPs include ConnectWise Manage, Salesforce, HubSpot CRM, Zoho CRM, Microsoft Dynamics 365, Freshsales, and Insightly. Make sure to consider the factors we discussed and try some demos or trials before committing. Happy CRM hunting!

Don’t wait any longer to improve your MSP’s performance with the best CRM. Contact us today and let us help you find the perfect fit for your business!

Closing Disclaimer

The information provided in this article is for educational and informational purposes only and is not intended to replace professional advice. Neither the author nor the publisher assumes any responsibility or liability for any errors or omissions or for how the information presented may be used or interpreted. The reader is advised to consult with a qualified professional for guidance on their specific situation.