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Introduction
Welcome to our guide on the best CRM for email marketing on Shopify. Shopify is a popular e-commerce platform that provides online stores with the necessary tools required to establish, grow and manage an online business. Email marketing is a crucial aspect of any online business, and with millions of online stores on Shopify, choosing the right CRM can make all the difference in the success of your email campaigns.
In this guide, we will take a comprehensive look at the best CRM options available for email marketing on Shopify. We will provide detailed information on the features and benefits of each CRM, including tables comparing different features, pricing and more. Additionally, we will answer frequently asked questions to assist you in making an informed decision.
What is a CRM?
A Customer Relationship Management (CRM) system provides a centralized platform for managing customer interactions and relationships. In the context of email marketing, a CRM will help you to manage and automate your email campaigns, segment your email list, track your email campaign’s success and provide analytical insights that will enable you to optimize your efforts.
Why is a CRM Important for Email Marketing?
One of the primary advantages of using a CRM for email marketing is that it enables you to personalize your emails. By segmenting your email list and sending personalized emails, you can increase engagement, customer loyalty and conversions. Additionally, a CRM will help ensure that your email campaigns are compliant with data protection regulations, making it easier to maintain good relationships with your customers.
What to Look for in a CRM for Email Marketing on Shopify?
Before choosing a CRM, it is vital to consider your business’s specific needs and goals. In general, you should look for a CRM that offers excellent email automation features, segmentation options, and analytical insights. Additionally, you should consider the CRM’s ease of use and pricing options.
Top 5 Best CRMs for Email Marketing on Shopify
| CRM | Email Automation Features | Segmentation | Analytics | Pricing |
|---|---|---|---|---|
| Klaviyo | ✅ | ✅ | ✅ | Starting at $20/Month |
| OmniSend | ✅ | ✅ | ✅ | Starting at $16/Month |
| SmartrMail | ✅ | ✅ | ✅ | Starting at $29/Month |
| Drip | ✅ | ✅ | ✅ | Starting at $19/Month |
| Campaign Monitor | ✅ | ✅ | ✅ | Starting at $9/Month |
1. Klaviyo
Klaviyo is one of the most popular and effective CRMs for email marketing. It’s designed for e-commerce businesses and has features that enable personalization, automation, segmentation and analytics. With Klaviyo, you can create targeted campaigns based on customer behavior, such as purchases, browsing history, and more. Additionally, Klaviyo integrates with Shopify, making it easy to manage your email campaigns on the same platform as your online store.
Features
Klaviyo provides a vast range of features, including:
- Email automation
- List segmentation
- Personalization
- Analytics
- A/B testing
- Integration with Shopify and other platforms
Pricing
Klaviyo offers both free and paid plans. The free plan includes up to 250 email contacts and basic email automation features. Paid plans start at $20 per month and are based on the number of email contacts you have on your list.
2. OmniSend
OmniSend is another CRM designed specifically for e-commerce businesses. It’s an all-in-one platform that provides email, SMS, and push notification services. With OmniSend, you can create targeted campaigns based on customer behavior, such as purchases, browsing history, and more. Additionally, OmniSend provides excellent customer support and has a user-friendly interface.
Features
OmniSend provides the following features:
- Email, SMS and push notifications
- List segmentation
- Personalization
- Analytics
- A/B testing
- Integration with Shopify and other platforms
Pricing
OmniSend offers a free plan with limited features, making it ideal for small businesses. Paid plans start at $16 per month and vary based on the number of email contacts you have on your list.
3. SmartrMail
SmartrMail is a CRM that provides email marketing services for e-commerce businesses. It’s designed to be user-friendly, and its interface is easy to navigate. With SmartrMail, you can create targeted campaigns based on customer behavior, such as purchases, browsing history, and more. Additionally, it has excellent customer support and provides an integrated platform for managing your email campaigns on Shopify.
Features
SmartrMail provides the following features:
- Email automation
- List segmentation
- Personalization
- Analytics
- A/B testing
- Integration with Shopify
Pricing
SmartrMail offers a free plan with limited features, making it ideal for small businesses. Paid plans start at $29 per month and are based on the number of email contacts you have on your list.
4. Drip
Drip is a CRM designed for e-commerce businesses that provides email marketing, SMS and push notification services. With Drip, you can create targeted campaigns based on customer behavior, such as purchases, browsing history, and more. Additionally, it provides comprehensive analytics and excellent customer support.
Features
Drip provides a wide range of features, including:
- Email, SMS and push notifications
- List segmentation
- Personalization
- Analytics
- A/B testing
- Integration with Shopify and other platforms
Pricing
Drip offers a free plan with limited features, making it ideal for small businesses. Paid plans start at $19 per month and are based on the number of email contacts you have on your list.
5. Campaign Monitor
Campaign Monitor is a CRM that provides email marketing services for businesses of all sizes. It has a user-friendly interface and provides a range of templates to choose from. With Campaign Monitor, you can create targeted campaigns based on customer behavior, such as purchases, browsing history, and more. Additionally, it provides comprehensive analytics and is easy to integrate with Shopify.
Features
Campaign Monitor provides the following features:
- Email automation
- List segmentation
- Personalization
- Analytics
- A/B testing
- Integration with Shopify and other platforms
Pricing
Campaign Monitor offers a free plan with limited features, making it ideal for small businesses. Paid plans start at $9 per month and are based on the number of email contacts you have on your list.
FAQs
1. What is the best CRM for email marketing on Shopify?
The best CRM for email marketing on Shopify will depend on your specific business needs and goals. However, some of the best CRMs for email marketing on Shopify include Klaviyo, OmniSend, SmartrMail, Drip and Campaign Monitor.
2. Can I use a free CRM for email marketing on Shopify?
Yes, many CRMs offer free plans with limited features that are ideal for small businesses. However, you may need to upgrade to a paid plan as your email list grows.
3. Are there any CRMs that integrate with Shopify?
Yes, most CRMs for email marketing integrate with Shopify, making it easy to manage your email campaigns on the same platform as your online store.
4. Can a CRM help me create personalized email campaigns?
Yes, a CRM can help you create personalized email campaigns by segmenting your email list based on customer behavior.
5. Is it easy to use a CRM for email marketing on Shopify?
Yes, most CRMs for email marketing are designed to be user-friendly and easy to navigate.
6. How much does a CRM for email marketing on Shopify cost?
The cost of a CRM for email marketing on Shopify will depend on the specific CRM and the number of email contacts you have on your list. Many CRMs offer free plans with limited features, making it ideal for small businesses. Paid plans usually start at around $9 per month.
7. Do I need a CRM for email marketing on Shopify?
While it’s possible to use Shopify’s built-in email marketing tools, a CRM provides a range of additional benefits, including email automation, segmentation and analytics. Additionally, many CRMs offer easy integration with Shopify, making it easy to manage your email campaigns on the same platform as your online store.
Conclusion
Choosing the right CRM for email marketing on Shopify is crucial for the success of your email campaigns. In this guide, we have provided detailed information on the top five best CRMs for email marketing on Shopify, including features, pricing and more. We hope that this guide has been useful in helping you make an informed decision. Remember to consider your specific business needs and goals before choosing a CRM.
Get started today and take your email marketing campaigns to the next level.
Closing Disclaimer
Information provided in this article is for general informational purposes only and does not constitute professional advice. We do not endorse any specific CRM, and readers should conduct their research and make their decisions based on their specific business needs and goals.
