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Introduction
Welcome, dear reader! Whether you’re a real estate agent or someone interested in the real estate industry, you’ve come to the right place. In today’s digital age, customer relationship management (CRM) has become an essential tool for businesses, including real estate. The National Association of Realtors (NAR) also recognizes this and has revealed its preference for CRM. In this article, we’ll explore why this matters and what you need to know about NAR’s preferred CRM.
But before we dive in, let’s define what CRM is. According to Salesforce, a leading CRM provider, CRM is “a strategy for managing all your company’s interactions with current and potential customers.” CRM software helps businesses automate and manage their interactions with customers, including leads, prospects, and existing clients. It’s a tool that can help real estate agents become more efficient and effective at building relationships with clients and closing deals.
In this article, we’ll cover:
- What is NAR?
- Why does NAR prefer CRM?
- What is NAR’s preferred CRM?
- What are the benefits of using NAR’s preferred CRM?
- How can real estate agents implement NAR’s preferred CRM?
- FAQs about NAR’s preference for CRM
- Conclusion and next steps
What is NAR?
The National Association of Realtors (NAR) is a professional organization for real estate agents and brokers in the United States. NAR was founded in 1908 and is currently the largest trade association in the United States, with over 1.4 million members. NAR’s mission is to “help its members become more profitable and successful.”
NAR provides a variety of resources and services for its members, including educational opportunities, legal services, and access to industry data. In addition, NAR advocates for the interests of its members and the real estate industry as a whole, at the local, state, and national levels.
Why does NAR prefer CRM? 
NAR recognizes that CRM is an essential tool for real estate agents and brokers. According to NAR’s 2020 Member Profile, 75% of real estate agents use a CRM tool or system. In addition, NAR’s Technology Survey found that 89% of real estate agents believe that technology is important in the success of their business.
CRM can help real estate agents improve their efficiency and effectiveness in managing client relationships. By automating and streamlining tasks such as lead management, follow-up communication, and pipeline management, CRM can help agents spend more time on high-value activities such as client meetings and deal negotiations.
What is NAR’s preferred CRM? 
NAR’s preferred CRM is called “NAR’s Center for REALTOR® Development CRM powered by BackAgent.” This CRM is designed specifically for real estate agents and is powered by BackAgent, a real estate technology company.
NAR’s Center for REALTOR® Development CRM offers a variety of features, including:
| Feature | Description |
|---|---|
| Lead management | Track and manage leads from multiple sources |
| Automated follow-up | Set up automated follow-up communication with leads and clients |
| Pipeline management | Track the progress of deals and manage your sales pipeline |
| Client management | Organize and manage client information and communications |
| Mortgage calculator | Calculate mortgage payments and affordability for clients |
| Mobile app | Access your CRM on-the-go with the mobile app |
What are the benefits of using NAR’s preferred CRM? 
Using NAR’s preferred CRM can offer a variety of benefits for real estate agents, including:
- Increased efficiency and productivity: Automating and streamlining tasks can help agents save time and focus on high-value activities.
- Better organization and management: CRM can help agents keep track of leads, clients, and deals in one place.
- Improved client relationship management: Consistent and timely communication with clients can help build stronger relationships and increase the likelihood of repeat business and referrals.
- Access to industry-specific features: NAR’s preferred CRM offers features that are specifically designed for real estate agents, such as the mortgage calculator.
How can real estate agents implement NAR’s preferred CRM? 
To implement NAR’s preferred CRM, real estate agents can follow these steps:
- Create an account: Visit NAR’s Center for REALTOR® Development CRM website to create an account.
- Customize settings: Set up your preferences and customize the CRM to fit your needs.
- Import contacts: Import your existing contacts into the CRM.
- Start using the CRM: Begin using the CRM to manage your leads, clients, and deals.
NAR’s Center for REALTOR® Development also offers training and support to help agents get started with the CRM.
FAQs about NAR’s preference for CRM
1. Is NAR’s preferred CRM only for NAR members?
Yes, NAR’s Center for REALTOR® Development CRM is only available to NAR members.
2. How much does NAR’s preferred CRM cost?
The cost of NAR’s Center for REALTOR® Development CRM varies depending on your membership level and other factors. Contact NAR or visit their website for more information.
3. Can I use NAR’s preferred CRM with other real estate software?
Yes, NAR’s preferred CRM can integrate with other real estate software, including transaction management software, email marketing software, and more.
4. Can I access NAR’s preferred CRM on my mobile device?
Yes, NAR’s preferred CRM has a mobile app that you can download and use on your smartphone or tablet.
5. Do I need to be tech-savvy to use NAR’s preferred CRM?
No, NAR’s Center for REALTOR® Development CRM is designed to be user-friendly and easy to use, even for those with limited tech experience. In addition, NAR offers training and support to help agents get started with the CRM.
6. Can I try NAR’s preferred CRM before committing to it?
Yes, NAR offers a free trial of its preferred CRM for NAR members.
7. What happens if I cancel my NAR membership?
If you cancel your NAR membership, you will no longer have access to NAR’s Center for REALTOR® Development CRM.
8. Can I import my existing contacts into NAR’s preferred CRM?
Yes, you can import your existing contacts into NAR’s Center for REALTOR® Development CRM.
9. Is NAR’s preferred CRM customizable?
Yes, you can customize NAR’s Center for REALTOR® Development CRM to fit your specific needs and preferences.
No, NAR’s Center for REALTOR® Development CRM is not designed for social media management. However, it can integrate with social media tools and platforms.
11. Does NAR’s preferred CRM offer lead scoring?
Yes, NAR’s Center for REALTOR® Development CRM offers lead scoring, which can help you prioritize your leads and focus on the most promising ones.
12. Does NAR’s preferred CRM offer email templates?
Yes, NAR’s Center for REALTOR® Development CRM offers email templates that you can use to save time and improve consistency in your communication.
13. Does NAR’s preferred CRM offer reporting and analytics?
Yes, NAR’s Center for REALTOR® Development CRM offers reporting and analytics that can help you track your performance and identify areas for improvement.
Conclusion and next steps
In conclusion, NAR’s preference for CRM is a reflection of the importance of technology in the real estate industry. By using a CRM tool like NAR’s Center for REALTOR® Development CRM, real estate agents can improve their efficiency, productivity, and client relationship management.
If you’re a NAR member, we encourage you to try NAR’s preferred CRM and see how it can benefit your business. With its user-friendly interface, industry-specific features, and mobile app, NAR’s Center for REALTOR® Development CRM is a powerful tool that can help you take your business to the next level.
Closing or Disclaimer
While we have made every effort to ensure the accuracy of this article, we cannot guarantee that the information is completely up-to-date or accurate. Real estate laws, regulations, and practices can vary by location and can change over time. Therefore, we recommend that you consult with a licensed real estate professional or legal counsel before making any decisions based on the information presented in this article.
Furthermore, the views and opinions expressed in this article are those of the author and do not necessarily reflect the views or opinions of any organizations or companies mentioned.
