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Are you a real estate agent looking for a CRM to help you manage your business and clients? Look no further than Keller Williams, one of the most successful real estate brokerages in the world. They recommend a few standout CRMs that can help you streamline your workflow, increase productivity, and ultimately close more deals.
The Importance of a CRM for Real Estate Agents
As a busy real estate agent, your job involves juggling multiple clients, leads, and properties on a daily basis. Keeping track of all the necessary information can quickly become overwhelming, especially if you’re trying to do it all on your own. That’s where a customer relationship management (CRM) system comes in.
A good CRM can help you centralize all of your important data, automate tedious tasks, and provide helpful insights that can inform your decision-making. With the right CRM, you can free up more time to focus on building relationships with clients and closing deals, which is ultimately what matters most in this industry.
The Top CRMs Keller Williams Recommends
So, who does Keller Williams recommend when it comes to CRMs? Here are a few standout options:
| CRM | Description | Features | Pricing |
|---|---|---|---|
| Command | Keller Williams’ proprietary CRM that integrates with your KW account. | Contact management, task tracking, lead generation, marketing automation | Included with KW account |
| BoomTown | A popular CRM that specializes in lead generation and conversion. | Lead capture, contact management, automated marketing, analytics | $1,000+/month |
| Contactually | A user-friendly CRM that emphasizes relationship-building and networking. | Contact management, email automation, lead scoring, analytics | $69+/month |
Command
Command is Keller Williams’ proprietary CRM that was designed specifically for their agents. It integrates seamlessly with your KW account and provides a wealth of features to help you manage your business more effectively. Some of the standout features of Command include:
- Contact management: Keep track of all your clients and leads in one place, and easily access their information as needed.
- Task tracking: Set reminders and follow-ups to ensure no important tasks fall through the cracks.
- Lead generation: Command can help you generate leads through targeted marketing campaigns and automated follow-ups.
- Marketing automation: Set up automated campaigns to stay in touch with clients and prospects.
- Analytics: Get insights into your business performance and track progress toward your goals.
The best part about Command? It’s included with your KW account, so you don’t have to worry about paying extra for a separate CRM. If you’re a KW agent, Command is definitely worth checking out.
BoomTown
If you’re looking for a CRM that specializes in lead generation and conversion, BoomTown is a great option. It’s one of the most popular CRMs in the real estate industry, and for good reason. Some of the standout features of BoomTown include:
- Lead capture: Use customizable landing pages to capture leads and grow your database.
- Contact management: Keep track of all your contacts and sync them across multiple devices.
- Automated marketing: Set up targeted campaigns to nurture leads and convert more clients.
- Analytics: Get in-depth insights into the behavior of your leads and clients.
BoomTown is a more expensive option, with pricing starting at $1,000 per month. However, if you’re looking to take your lead generation and conversion to the next level, it’s definitely worth considering.
Contactually
Contactually is a user-friendly CRM that emphasizes relationship-building and networking. It’s a great option if you’re focused on building and maintaining long-term relationships with your clients. Some of the standout features of Contactually include:
- Contact management: Keep track of all your contacts and sync them across multiple platforms.
- Email automation: Set up automated email campaigns to stay in touch with your clients and prospects.
- Lead scoring: Prioritize your leads based on their behavior and engagement.
- Analytics: Get insights into your email performance and track your progress over time.
Contactually is priced starting at $69 per month, making it a more affordable option than BoomTown. If you’re focused on building relationships and networking, it’s definitely worth checking out.
Frequently Asked Questions
What is a CRM?
A CRM stands for customer relationship management. It’s a software system that helps businesses manage their interactions with customers, clients, and leads. In the real estate industry, a CRM can help agents centralize their client data, automate tasks, and provide insights into their business performance.
Why do I need a CRM as a real estate agent?
As a real estate agent, your job involves juggling multiple clients, leads, and properties on a daily basis. Keeping track of all the necessary information can quickly become overwhelming, especially if you’re trying to do it all on your own. A CRM can help you centralize all of your important data, automate tedious tasks, and provide helpful insights that can inform your decision-making. With the right CRM, you can free up more time to focus on building relationships with clients and closing deals, which is ultimately what matters most in this industry.
What features should I look for in a real estate CRM?
When choosing a CRM for your real estate business, there are a few key features to look for. These may include contact management, task tracking, lead generation, marketing automation, and analytics. Ultimately, the right CRM for you will depend on your specific needs and business goals.
What is Keller Williams’ Command CRM?
Command is Keller Williams’ proprietary CRM that was designed specifically for their agents. It integrates seamlessly with your KW account and provides a wealth of features to help you manage your business more effectively. Some of the standout features of Command include contact management, task tracking, lead generation, marketing automation, and analytics.
Is BoomTown worth the price?
BoomTown is a more expensive CRM option, with pricing starting at $1,000 per month. However, if you’re looking to take your lead generation and conversion to the next level, it’s definitely worth considering. With powerful features like lead capture, contact management, automated marketing, and analytics, it can help you maximize your ROI and grow your business.
What is Contactually’s pricing like?
Contactually is priced starting at $69 per month, making it a more affordable option than BoomTown. It’s a great choice if you’re focused on building relationships and networking, with features like contact management, email automation, lead scoring, and analytics.
Can I use a CRM if I’m not a Keller Williams agent?
Absolutely! While Keller Williams recommends certain CRMs for their agents, you can use any CRM that meets your needs as a real estate agent. There are many great options available, so be sure to do your research and choose the one that’s right for you.
How do I choose the right CRM for my business?
When choosing a CRM for your real estate business, there are a few key factors to consider. These may include the size of your database, your budget, the features you need, and the level of customer support you require. It’s important to do your research, read reviews, and even take advantage of free trials before making a decision.
Can a CRM help me automate my marketing?
Yes! Many CRMs offer powerful marketing automation features that can help you stay in touch with your clients and prospects. You can set up targeted campaigns that send personalized messages based on your clients’ behavior and interests, ultimately leading to more conversions and closed deals.
What kind of analytics can a CRM provide?
A good CRM should provide helpful insights into your business performance, including metrics like lead conversion rates, email open rates, and overall revenue. These insights can help you make data-driven decisions and identify areas for improvement in your business.
Are there any free CRMs for real estate agents?
While there are many CRMs available at various price points, there are also some free options available for real estate agents. These may include platforms like HubSpot, which offers a free CRM that includes contact management, deal tracking, and email integration.
Can a CRM help me build stronger relationships with my clients?
Yes! A CRM can provide valuable insights into your clients’ behavior and interests, allowing you to tailor your communication and marketing efforts to their specific needs. By providing personalized and relevant content, you can build stronger, long-term relationships with your clients.
How do I get started with a CRM?
The first step in getting started with a CRM is to choose the one that’s right for your business needs. Once you’ve selected a CRM, you’ll need to set it up and start inputting your client data. From there, you can begin using its various features to automate tasks, streamline workflows, and grow your business.
What are some best practices for using a CRM?
Some best practices for using a CRM include regularly inputting and updating client data, setting up automated workflows and campaigns, tracking your progress and goals, and regularly reviewing and analyzing your data to make data-driven decisions.
Conclusion
As a real estate agent, a CRM is an essential tool that can help you streamline your workflow, increase productivity, and ultimately close more deals. Keller Williams recommends a few standout CRMs, including their own proprietary Command CRM, BoomTown, and Contactually. Each of these options provides a wealth of features and benefits that can help you manage your business more effectively. When choosing a CRM, be sure to consider your specific needs and budget, and don’t be afraid to take advantage of free trials before making a decision. With the right CRM in your corner, you’ll be well on your way to growing your real estate business and building lasting relationships with your clients.
Ready to get started with a CRM? Sign up for a free trial today and see the benefits for yourself.
Closing/Disclaimer
This article is for informational purposes only and does not constitute professional advice. The information contained herein is based on publicly available information and may not be accurate or up-to-date. Before making any decisions based on the information provided in this article, it is important to do your own research and consult with a qualified professional.
