Discover the Best Least Expensive CRM for Realtors


Welcome, realtors! Are you tired of the high costs of CRM software? We understand the challenges that come with running a successful real estate business, and a CRM system is essential for streamlining all your customer interactions, managing leads, and managing deals. But, as a realtor, you don’t want to break the bank doing it.

With so many different CRM platforms out there, it can be challenging to choose the one that fits your budget and meets your needs. That’s why we’ve taken the time to research and compare the most affordable CRMs for realtors, so you don’t have to. In this article, we’ll dive into the top options on the market and provide you with a comprehensive guide to help you make an informed decision. Let’s get started!

What is a CRM?

Before we get into the nitty-gritty of the best least expensive CRM for realtors, let’s start with the basics: what is a CRM?

A CRM, or customer relationship management, is a tool that helps businesses manage their interactions with customers and potential customers. In the case of a real estate business, a CRM system streamlines the process of managing leads and tracking deals. This system can help realtors save time, increase efficiency, and ultimately boost sales.

The Benefits of a CRM for Realtors

Now that we know what a CRM is let’s explore why realtors should use a CRM system in the first place. Here are some of the benefits:

1. Efficient Lead Management

Using a CRM will allow realtors to better manage leads by systematically tracking their interactions with prospective clients. This is vital for nurturing leads for eventual conversion into clients.

2. Better Client Communication

A CRM system helps realtors keep track of call schedules, emails, and other interactions with clients. It is a time-saver, which makes it easier to promptly respond to clients’ requests.

3. Improved Pipeline Management

A CRM provides easy access to the realtor’s sales pipeline, giving a clear view of the number of leads in each stage of the funnel. This helps realtors to recognize which deals need attention and which ones are closed.

4. Enhanced Data Management

A CRM system will help save contact information for all clients and help realtors keep their data organized. It ensures that customer data is readily accessible when required and helps provide insights into customer behavior and preference.

5. Cost Reduction

Investing in a CRM system can help realtors save money on advertising costs, as they can better target a specific audience to make sales more efficiently rather than marketing to a broad audience.

6. Improved Customer Retention

A CRM system helps realtors understand client preferences to deliver personalized services that retain customers. It can help boost customer retention and loyalty.

7. Better Forecasting and Reporting

With a CRM system, realtors get access to valuable data for forecasting and reporting, including sales trends, customer behavior, and progression in the sales funnel. This helps make informed decisions and ensure continued business growth.

The Top Least Expensive CRMs for Realtors

Now that we have covered the benefits of a CRM system let’s take a look at the top affordable CRM systems for realtors that you can use to supercharge your real estate business:

CRM Price Features
Hubspot CRM Free Lead Management, contact management, email integration and automated data capture using forms
Zoho CRM $12 per user per month Contact management, lead management, sales forecasting, and customizable dashboards
Insightly CRM $29 per user per month Contact management, lead management, project management, and mobile access
Freshworks CRM $29 per user per month Contact management, lead management, integrated phone and email, and sales forecasting
Pipedrive CRM $12.50 per user per month Sales pipeline management, contact management, activity tracking, and reporting


1. What should I look for in a CRM system?

When choosing a CRM system for your real estate business, you want to consider factors like pricing, ease-of-use, customizability, and customer support.

2. Is it worth investing in a CRM system?

Yes! CRM systems bring many benefits to real estate businesses, including improved lead management, client communication, data management, and forecasting and reporting, all of which help drive sales and business growth.

3. How can I choose the right CRM system for my business?

To choose the right CRM system for your business, you should compare the features, pricing, and benefits of different CRM systems, use free trials, and read reviews from users in the same industry as you.

4. Can I integrate a CRM system with other tools?

Yes! Many CRM systems offer integrations with other tools like email clients, social media platforms, and project management software.

5. How should I train my team to use a CRM system?

You should provide your team with proper training and support to ensure they understand how to use the CRM system efficiently. You can do this by providing documentation, organizing training sessions, and offering ongoing support to answer questions and provide guidance.

6. Can I use a CRM system to automate tasks?

Yes! CRM systems offer automation for tasks such as follow-ups, reminders, and data entry. This helps save time and ensures you never miss out on an opportunity.

7. Will a CRM system work with my existing tools?

CRM systems offer many integrations with different tools, which means it is likely that the one you choose will work with your existing tools.


Choosing the best least expensive CRM system for your real estate business is an important decision that can have a significant impact on your success. By using a CRM system, you can improve lead management, client communication, data management, and forecasting and reporting, all of which help drive sales and business growth. In this article, we’ve provided you with a list of the top affordable CRMs for realtors, as well as some useful FAQs to help you make an informed decision. Choose the right CRM system for your business, and take your real estate business to the next level!

Closing Disclaimer

The information provided above is solely for educational and informational purposes. The realtor should always seek professional advice before making any decisions related to their business. Additionally, it is important to note that prices and features mentioned in the article are subject to change. Readers are advised to do further research before choosing a CRM.