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Welcome to our comprehensive guide on the best CRM for mortgage professionals! In today’s age of digital transformation, competition in the mortgage industry is fiercer than ever. To stay ahead of your competition, you need a powerful customer relationship management (CRM) software that can help you streamline your business, automate your workflow, and boost your sales.
Choosing the right CRM tool can be a daunting task, especially with so many options available in the market. In this article, we’ll review the best CRM software for mortgage professionals in 2021, including their features, benefits, and pricing. We’ll also answer the most frequently asked questions about CRMs for mortgage professionals to help you make an informed decision.
Why Mortgage Professionals Need a CRM Software
As a mortgage professional, you deal with a lot of data, from client information and loan application details to property data and financial documents. Keeping track of all these details manually can be overwhelming, time-consuming, and error-prone.
A CRM software can help you organize and automate your workflow, save time, and improve communication with your clients. With a CRM, you can:
- Store and manage client information
- Track loan applications and statuses
- Automate follow-up emails and reminders
- Generate reports and analytics
- Collaborate with your team and clients
- Integrate with other tools and software
Moreover, a CRM can help you enhance your customer experience and satisfaction by providing personalized and timely communication, better customer service, and faster loan processing.
The Benefits of Using a CRM for Mortgage Professionals
Let’s take a closer look at some of the benefits of using a CRM software for mortgage professionals:
| Benefits | Details |
| Improved efficiency | A CRM software can automate repetitive tasks and reduce manual data entry, saving you time and effort. |
| Better organization | A CRM can help you keep track of your leads, clients, and loan applications in one place, keeping your business organized and structured. |
| Enhanced communication | A CRM can provide you with timely and personalized communication with your clients through email, SMS, or phone, improving your customer service and satisfaction. |
| Faster loan processing | A CRM can automate your loan application process and underwriting tasks, reducing the time it takes to close a loan. |
| Better collaboration | A CRM can help your team work together more efficiently and effectively, improving your productivity and teamwork. |
| Detailed reporting | A CRM can generate reports and analytics on your business performance, allowing you to identify areas for improvement and make data-driven decisions. |
The Best CRM Software for Mortgage Professionals in 2021
Now that we’ve looked at the benefits of using a CRM software for mortgage professionals, let’s explore some of the best CRM tools available in the market.
1. Salesforce Mortgage
Salesforce Mortgage is a popular CRM software designed specifically for mortgage lenders and brokers. It offers robust features for lead management, loan origination, underwriting, and compliance. With Salesforce Mortgage, you can streamline your mortgage process from lead to close, reduce costs, and improve customer satisfaction.
Key features:
- Lead and referral tracking
- Loan application and document management
- Automated workflows and approvals
- Compliance and regulation management
- Advanced reporting and analytics
Pricing: Starts at $25/user/month (minimum of 5 users)
2. Floify
Floify is a cloud-based CRM software that combines a loan origination system (LOS) with a point-of-sale (POS) system. It offers a user-friendly interface and powerful features for automating your loan process, collecting borrower documents, and tracking your pipeline. With Floify, you can speed up your loan processing, improve your borrower experience, and close more loans.
Key features:
- Loan origination and processing
- Borrower portal and document collection
- Team collaboration and communication
- Customizable branding, forms, and fields
- Integrations with over 20 CRMs and LOSs
Pricing: Starts at $59/user/month (billed annually)
3. Mortgage CRM by HubSpot
Mortgage CRM by HubSpot is a free CRM software that offers basic features for managing your leads and clients. It provides a simple and intuitive interface, email templates, contact management, and pipeline tracking. With Mortgage CRM by HubSpot, you can get started with a CRM software without breaking the bank.
Key features:
- Contact and lead management
- Email templates and scheduling
- Pipeline tracking and reporting
- Integrations with HubSpot marketing tools
- Customizable properties and fields
Pricing: Free
4. Jungo
Jungo is a mortgage software suite that includes a CRM, LOS, and marketing automation tools. It offers an all-in-one solution for mortgage professionals, providing features for lead management, loan origination, marketing campaigns, and analytics. With Jungo, you can streamline your business operations, increase your productivity, and grow your business.
Key features:
- Lead and referral management
- Loan origination and processing
- Marketing automation and campaigns
- Team collaboration and communication
- Advanced reporting and analytics
Pricing: Starts at $149/user/month (billed annually)
5. Shape
Shape is a CRM software designed for various industries, including mortgage, real estate, financial services, and insurance. It offers features for lead generation, sales automation, marketing automation, and customer service. With Shape, you can manage your sales funnel, automate your marketing campaigns, and improve your customer satisfaction.
Key features:
- Lead generation and management
- Sales automation and pipeline tracking
- Marketing automation and email campaigns
- Customer service and support
- Customizable fields and workflows
Pricing: Starts at $49/user/month (billed annually)
Frequently Asked Questions about CRMs for Mortgage Professionals
1. What is a CRM software for mortgage professionals?
A CRM software for mortgage professionals is a tool that helps mortgage lenders, brokers, and agents manage their customer relationships, leads, and loan applications. It provides features for automating tasks, tracking data, and improving communication with clients.
2. What are the benefits of using a CRM software for mortgage professionals?
Some of the benefits of using a CRM software for mortgage professionals include improved efficiency, better organization, enhanced communication, faster loan processing, better collaboration, and detailed reporting and analytics.
3. What should I consider when choosing a CRM software for mortgage professionals?
When choosing a CRM software for mortgage professionals, you should consider its features, ease of use, cost, integrations, customer support, and scalability.
4. Can I use a CRM software for mortgage professionals for free?
Yes, there are some free CRM software for mortgage professionals available, such as Mortgage CRM by HubSpot. However, most CRM software for mortgage professionals come with a price, depending on their features and capabilities.
5. Can a CRM software for mortgage professionals help me close more loans?
Yes, a CRM software for mortgage professionals can help you streamline your loan process, automate your workflow, and improve your communication with clients, which can lead to faster loan processing and higher customer satisfaction.
6. Which is the best CRM software for mortgage professionals?
The best CRM software for mortgage professionals depends on your specific needs and budget. However, some of the top CRM software for mortgage professionals in 2021 include Salesforce Mortgage, Floify, Mortgage CRM by HubSpot, Jungo, and Shape.
7. How can I get started with a CRM software for mortgage professionals?
To get started with a CRM software for mortgage professionals, you should first evaluate your business needs and goals, and then choose a CRM software that meets your requirements. You can then sign up for a free trial or demo of the software, and then start exploring its features and capabilities.
Conclusion
Choosing the best CRM software for mortgage professionals can help you streamline your business, improve your communication with clients, and boost your sales. In this article, we’ve reviewed some of the top CRM software for mortgage professionals in 2021, including their features, benefits, and pricing. We’ve also answered the most frequently asked questions about CRMs for mortgage professionals to help you make an informed decision.
Whether you’re a small mortgage broker or a large lending institution, a CRM software can help you take your business to the next level. So, what are you waiting for? Choose your preferred CRM software and start growing your business today!
Disclaimer
The opinions expressed in this article are solely those of the author and do not reflect the views of our company. The information provided in this article is for general informational purposes only and should not be relied upon as professional or legal advice.
