CRM Tools for Nonprofits Who Don’t Fundraise

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The Importance of CRM for Nonprofits

Greetings, fellow nonprofit professionals! As members of the nonprofit sector, we know that fundraising is not the only essential part of our work. Building and maintaining relationships with our constituents, whether they are clients, volunteers, or donors, is equally vital. That’s where customer relationship management (CRM) comes in. CRM systems enable us to organize and analyze data about our supporters, allowing us to tailor our communication and engagement strategies to their needs and interests.

In this article, we’ll explore CRM tools specifically designed for nonprofits that don’t rely on fundraising as their main revenue source. Whether you’re an advocacy organization, a social service agency, or a religious institution, there’s a CRM solution that can help you achieve your mission more effectively.

The Best CRM Tools for Nonprofits Who Don’t Fundraise

Tool Name	Features	Pricing
Donor Tools	Volunteer management, event registration, email marketing, report generation	Starting at $49/month
Kindful	Donor database, online giving, custom reporting, integration with other nonprofit software	Starting at $100/month
Network for Good	Donation processing, donor management, email marketing, fundraising pages	Starting at $100/month
SmarterSelect	Scholarship management, grant management, application tracking, customizable forms	Starting at $600/year

Donor Tools

Donor Tools is a CRM system that emphasizes volunteer management and event organization. Its user-friendly interface allows even non-tech-savvy users to easily create and manage events, attract volunteers, and track attendance. It also has extensive email marketing features, enabling you to communicate regularly with your constituents and keep them engaged.

Donor Tools is particularly suitable for organizations that rely heavily on volunteers, such as advocacy groups or faith-based organizations. Its pricing is affordable compared to some other CRM tools, and there’s a free trial available if you want to test it out.

Features

Volunteer management
Event registration and ticketing
Email marketing
Report generation
Customizable forms

Kindful

Kindful is a robust CRM system that covers all aspects of donor management, from online giving to custom reporting. It offers a high degree of customization, allowing you to tailor your communication and engagement strategies to the specific needs and interests of your constituents.

Kindful is particularly suitable for organizations that rely on recurring donations, such as social service agencies or educational institutions. Its pricing is higher than some other CRM tools, but it offers a wide range of features and integrates with other nonprofit software, such as QuickBooks or Mailchimp.

Features

Donor database
Online giving
Custom reporting
Integration with other nonprofit software
Automated donor acknowledgment

Network for Good

Network for Good is a comprehensive CRM system that covers all aspects of fundraising and donor management. Its user-friendly interface enables you to easily create and manage fundraising campaigns, process donations, and track donor engagement.

Network for Good is particularly suitable for organizations that rely heavily on individual donations, such as health-focused nonprofits or environmental organizations. Its pricing is higher than some other CRM tools, but it offers extensive support and training for new users.

Features

Donation processing
Donor management
Email marketing
Fundraising pages
Customizable forms

SmarterSelect

SmarterSelect is a CRM system that is specifically designed for scholarship and grant management. Its customizable forms and automated processes enable you to streamline your application and award processes, saving time and resources.

SmarterSelect is particularly suitable for educational institutions or private foundations that offer scholarships or grants to students or researchers. Its pricing is higher than some other CRM tools, but it offers extensive customization and integration options.

Features

Scholarship management
Grant management
Application tracking
Customizable forms
Automated workflows

FAQs

What is CRM?

CRM stands for customer relationship management. It refers to the strategies, processes, and software that organizations use to manage interactions with current and potential customers or constituents.

Why do nonprofits need CRM?

Nonprofits need CRM to build and maintain relationships with their constituents, whether they are clients, volunteers, or donors. A CRM system enables nonprofits to organize and analyze data about their constituents, allowing them to tailor communication and engagement strategies to their needs and interests.

What are the main features of a CRM system?

The main features of a CRM system include contact management, lead management, sales forecasting, customer analytics, and marketing automation. Nonprofit-specific features may also include volunteer management, event registration, and donation processing.

What are the benefits of using nonprofit-specific CRM tools?

Nonprofit-specific CRM tools offer customized features and support for the unique needs of nonprofit organizations. They often include features such as donation processing, volunteer management, and event registration, which are essential for nonprofits that rely on engagement strategies beyond fundraising.

What is Donor Tools?

Donor Tools is a CRM system that is specifically designed for nonprofits that rely heavily on volunteer engagement and event organization. It offers features such as volunteer management, email marketing, and report generation.

What is Kindful?

Kindful is a comprehensive CRM system that covers all aspects of donor management, including online giving, custom reporting, and integration with other nonprofit software. It offers a high degree of customization, enabling nonprofits to tailor their communication and engagement strategies to the specific needs and interests of their donors.

What is Network for Good?

Network for Good is a robust CRM system that covers all aspects of fundraising and donor management. It offers features such as donation processing, email marketing, and fundraising pages, making it a suitable choice for nonprofits that rely heavily on individual donations.

What is SmarterSelect?

SmarterSelect is a CRM system that is specifically designed for scholarship and grant management. It offers features such as customizable forms, automated workflows, and application tracking, making it a suitable choice for educational institutions or private foundations that offer scholarships or grants.

What is the cost of CRM tools for nonprofits?

The cost of CRM tools for nonprofits varies widely depending on the specific features and capabilities offered. Some CRM tools offer free or low-cost options for small or emerging nonprofits, while others may cost thousands of dollars per year.

Do CRM tools require technical expertise to use?

Most CRM tools offer user-friendly interfaces and extensive support and training resources, making them accessible to nonprofits of all sizes and technical capabilities. However, some may require more specialized technical expertise for certain features or customizations.

Do CRM tools integrate with other nonprofit software?

Many CRM tools offer integration with other nonprofit software, such as donor management, accounting, or email marketing systems. Integration can streamline workflows and enable nonprofits to more effectively track and analyze data across different platforms.

How can nonprofits choose the right CRM tool for their needs?

Nonprofits can choose the right CRM tool for their needs by considering factors such as their organizational size, engagement strategies, and budget. They should also evaluate the specific features and support offered by each CRM tool, and consider whether it integrates with other nonprofit software they already use.

What is the ROI of using CRM tools?

Investing in a CRM system can yield a high return on investment (ROI) for nonprofits, as it enables them to more effectively engage with their constituents and tailor their outreach efforts to their needs and interests. By improving retention rates, increasing donor engagement, and streamlining workflows, nonprofits can achieve their mission more efficiently and effectively.

What are some best practices for using CRM tools?

Some best practices for using CRM tools include regularly updating and maintaining data, personalizing communication and outreach, tracking and analyzing engagement data, and integrating data across different platforms.

Where can nonprofits find more resources for using CRM tools?

Nonprofits can find more resources for using CRM tools from a variety of sources, including software vendors, nonprofit associations or networks, and online forums or communities. Many CRM tools also offer extensive support and training resources to help nonprofits get the most out of their investment.

Conclusion

As we’ve seen in this article, CRM tools are essential for nonprofits that want to build and maintain strong relationships with their constituents, even if they don’t rely on fundraising as their main revenue source. By investing in CRM, nonprofits can streamline their workflows, tailor their outreach efforts to their constituents’ needs and interests, and achieve their mission more efficiently and effectively.

Whether you choose Donor Tools, Kindful, Network for Good, SmarterSelect, or another CRM tool, make sure you evaluate the specific features and support offered, and consider how it fits with your organizational goals and strategies. By adopting a nonprofit-specific CRM solution, you can take your relationship-building efforts to the next level.

Don’t hesitate to take the first step towards CRM adoption today. Your constituents will thank you for it!

Closing

We hope this article has been informative and helpful in your search for the right CRM tool for your nonprofit organization. Remember, investing in a CRM system is an investment in your mission and your constituents. By adopting the right tool for your needs, you can improve your engagement strategies, streamline workflows, and achieve your goals more effectively.

If you have any questions or feedback, please don’t hesitate to reach out to us. We’re always here to support the nonprofit community and help organizations achieve their full potential.