Best Real Estate CRM for Teams:

Take Your Business to the Next Level with These Top CRM Solutions

Greetings, real estate professionals! In today’s fast-paced business world, it’s important to have the right tools to keep up with the competition. One of the most critical pieces of software for real estate teams is a CRM system. By using a CRM, you can organize and manage your clients, properties and deals more efficiently, which can lead to increased sales and profits.


CRM stands for Customer Relationship Management. It is a software tool that allows businesses to manage their relationships and interactions with customers and potential customers. When it comes to the real estate industry, CRM systems can be incredibly beneficial for agents and teams to manage their leads, clients, contracts, and transactions. But with so many options available, it can be tough to know which one to choose.

In this article, we will look at the best CRM systems for real estate teams. We’ll highlight the features, benefits, and drawbacks of each option, so you can make an informed decision that works for your business.

Best Real Estate CRM for Teams:

1. HubSpot CRM:

HubSpot CRM is a popular and free CRM platform used by many real estate agents and teams. It offers a wide range of features that can help agents manage their properties, deals, clients, and more. HubSpot CRM is easy to use and integrates with many popular tools like Gmail and Outlook.

One of the features that make HubSpot CRM stand out is its ability to track leads from the first touchpoint through the entire sales process. It also allows users to create custom fields and set up custom pipelines that can help you manage your deals more efficiently.

Pros Cons
Free platform Some features require upgrading to paid plans
Easy to use UI Some integrations require a paid plan
Integrates with many other tools Reporting features are limited

2. Salesforce:

Salesforce is a leading CRM platform that offers a comprehensive set of features for businesses of all sizes. It’s widely used in the real estate industry because of its customizable workflows, pipelines, and analytics features.

One of the standout features of Salesforce is its artificial intelligence (AI) capabilities. AI-powered features such as lead scoring and automated email campaigns can help you save time and focus on the most valuable clients.

Pros Cons
Customizable workflows Expensive compared to other options
Advanced analytics features Steep learning curve
AI-powered features Can be overwhelming for smaller teams

3. Zoho CRM:

Zoho CRM is a cloud-based CRM system that offers a wide range of features for real estate professionals. It’s a popular choice because of its affordability and ease of use. Zoho CRM is designed to help you manage your leads, deals, and customer interactions all in one place.

One of the standout features of Zoho CRM is its integration with other Zoho apps, such as Zoho Books and Zoho Inventory. This can be helpful if you’re already using other Zoho services or if you want a comprehensive suite of business tools.

Pros Cons
Affordable pricing Some features are only included in higher-tier plans
Easy to use UI Customization options are limited
Integrates with other Zoho apps Customer support can be slow at times

4. Pipedrive:

Pipedrive is a CRM platform that’s focused on helping you manage your sales pipeline more efficiently. It’s designed for small to medium-sized teams and offers features such as customizable pipelines and email integrations.

One of the standout features of Pipedrive is its intuitive user interface (UI). It’s easy to navigate and allows you to quickly access important information such as deal status and client contact details.

Pros Cons
Intuitive user interface Some features are only available in higher-tier plans
Focuses on sales pipeline management Reporting features are limited
Email integration Not as comprehensive as other options

5. Freshsales:

Freshsales is a CRM system that’s designed to help you manage your sales pipeline more efficiently. It offers features such as lead scoring, deal management, and email integrations. It also includes a built-in phone system that allows you to make and receive calls directly from the platform.

One of the standout features of Freshsales is its AI-powered lead scoring system. This can help you identify which leads are most likely to convert into clients, allowing you to focus your efforts on the most valuable prospects.

Pros Cons
AI-powered lead scoring Reporting features are limited
Built-in phone system Some features are only available in higher-tier plans
Email integration Can be overwhelming for smaller teams


1. What is a real estate CRM?

A real estate CRM (Customer Relationship Management) system is a software tool that allows real estate agents and teams to manage their leads, clients, transactions, and properties more efficiently. It helps agents keep track of important data, communicate with clients and stay organized as they carry out their business processes.

2. Why is a real estate CRM important?

A real estate CRM is essential for surviving and thriving in the competitive real estate industry. It helps agents and teams improve their efficiency, manage their workload, and keep track of their clients and properties. By keeping all of your data in one place, you’re able to make smarter, more informed decisions that can positively impact your business.

3. What features should a real estate CRM have?

A real estate CRM should have features such as lead management, deal tracking, contact management, email marketing, and analytics/reporting. It should also be easy to use, scalable, customisable, and integrate with other tools and software that your team uses.

4. Can a real estate CRM help me close more deals?

Yes, a real estate CRM can help you close more deals by allowing you to keep track of all your leads, deals, and clients in one place. It also provides you with valuable insights into your business processes that can help you identify areas for improvement and capitalize on your strengths.

5. Is it worth investing in a real estate CRM?

Yes, investing in a real estate CRM is worth it if you’re looking to improve your efficiency, close more deals, and grow your business. While there may be some upfront costs involved, the long-term benefits outweigh the initial investment.

6. Can a real estate CRM be customized to my needs?

Yes, many real estate CRMs offer customization options that allow you to tailor the software to your specific needs. This can include creating custom fields, workflows, and reports to track and manage your business processes more efficiently.

7. Do I need technical expertise to use a real estate CRM?

No, you don’t need technical expertise to use a real estate CRM. Most CRM platforms are designed to be user-friendly and intuitive, even for non-technical users. However, some features may require a bit more technical know-how, so it’s important to choose a CRM that’s the right fit for your team’s skill level.


As you can see, there are many excellent real estate CRM systems available on the market. When choosing the best option for your team, it’s important to consider your budget, your team’s needs and preferences, and the specific features that each CRM has to offer. By doing your research and choosing the right CRM, you can streamline your business operations, close more deals, and grow your business. Don’t wait, invest in a quality real estate CRM system today!


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