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Introduction
Greetings to all the nonprofits out there looking for the best marketing CRM software that will help them gain more supporters and increase their reach. Nonprofits are unique in that they are focused on their mission and purpose without the aim of profit. While donations are a vital source of income for many nonprofits, there are still those that do not rely on financial contributions to fulfill their goals, but instead require help in other areas of their organizations. This is where a good marketing CRM software comes in.
A CRM software is a tool that helps you manage your relationships with your supporters, donors, volunteers, and other stakeholders. It also helps you have a better understanding of your target audience, which is essential for any successful marketing campaign. In this article, we will discuss the best marketing CRM software options for nonprofits that do not necessarily rely on donations.
Best Marketing CRM Software for Nonprofits Without Donations
As a nonprofit that does not rely on donations, your marketing goals might look different from those of other organizations. You may want to focus more on interacting with your audience, building awareness, and engaging with potential supporters. Based on our research, the following marketing CRM software options are best suited for nonprofits without donations:
| Software | Features | Price |
|---|---|---|
| HubSpot | Marketing Automation, Email Marketing, Social Media Management, Website Analytics | Free to $3,200/month |
| Salesforce Nonprofit Cloud | Donor Management, Fundraising Management, Marketing Automation, Campaign Management | $36/user/month |
| ActiveCampaign | Email Marketing, Marketing Automation, CRM, Sales Automation, Messaging | $9 to $229/month |
These software options were selected based on their user-friendliness, affordability, and the features that are most important for nonprofits without donations. Let’s delve deeper into each of these software options.
1. HubSpot
HubSpot is a software that offers a wide range of tools for marketers, including inbound marketing tools that help increase traffic, convert leads, and track ROI. One of the main benefits of HubSpot is that it offers a free version that is perfect for small nonprofits. However, if your organization needs more advanced features, you can upgrade to the paid versions that start at $50/month. Some of the notable features of HubSpot include:
- Marketing Automation
- Email Marketing
- Social Media Management
- Website Analytics
These tools can help your nonprofit create, track, and optimize marketing campaigns that will help you reach and engage with your target audience.
2. Salesforce Nonprofit Cloud
Salesforce Nonprofit Cloud is a CRM software that is designed for nonprofits. It has a wide range of features that help nonprofits manage their fundraising efforts, donor relationships, and marketing campaigns. It offers a robust set of tools for nonprofits that are looking to raise awareness and engage with their target audience. Some of the notable features of Salesforce Nonprofit Cloud include:
- Donor Management
- Fundraising Management
- Marketing Automation
- Campaign Management
With features like these, you can manage your contacts, donations, and campaigns more efficiently, and ultimately increase your impact.
3. ActiveCampaign
ActiveCampaign is a software that offers email marketing, CRM, and marketing automation tools. It is an affordable option for nonprofits that are looking for a user-friendly software that can help them manage their marketing efforts. ActiveCampaign offers a range of features that can help nonprofits engage with their audience more effectively. Some of the notable features include:
- Email Marketing
- Marketing Automation
- CRM
- Sales Automation
- Messaging
These features can help nonprofits create personalized and targeted messages that resonate with their audience, ultimately leading to more engagement and support.
FAQs
1. How do I choose the best marketing CRM software for my nonprofit?
Choosing the best marketing CRM software requires careful consideration of your nonprofit’s needs, budget, and goals. Start by identifying what you want to achieve with your marketing efforts, and then look for software that offers the features you need to accomplish those goals. Look at the pricing, user-friendliness, and customer support of each software option before making a decision.
2. Can I use a marketing CRM software without donations?
Absolutely. A marketing CRM software is a tool that can help nonprofits of all types and sizes, regardless of their reliance on donations. The software options discussed in this article are all suitable for nonprofits that don’t rely on financial contributions to achieve their goals.
3. Do these marketing CRM software options integrate with other tools?
Yes, most marketing CRM software options offer integrations with other tools. For example, HubSpot offers integrations with popular tools like Slack, Salesforce, and Google Analytics, while Salesforce Nonprofit Cloud offers integrations with tools like Mailchimp and Donorperfect. Be sure to check the integration options of each software option before making a decision.
4. Can I customize the features of a marketing CRM software to suit my nonprofit’s needs?
Yes, most marketing CRM software options offer customization options that allow nonprofits to tailor the software to their unique needs. For example, HubSpot offers a range of customization options for its email templates and landing pages, while Salesforce Nonprofit Cloud offers customizable dashboards and reports. Be sure to explore the customization options of each software option before making a decision.
5. Do these marketing CRM software options offer customer support?
Yes, all the marketing CRM software options discussed in this article offer customer support. HubSpot offers phone, email, and chat support, while Salesforce Nonprofit Cloud offers a dedicated success community and personalized support. ActiveCampaign offers email support and a comprehensive knowledge base. Be sure to explore the customer support options of each software option before making a decision.
6. Are these marketing CRM software options user-friendly?
Yes, all the marketing CRM software options discussed in this article are user-friendly. HubSpot and ActiveCampaign offer intuitive interfaces and easy-to-use tools, while Salesforce Nonprofit Cloud has a step-by-step guide to help users get started. Be sure to explore the user-friendliness of each software option before making a decision.
7. How much do these marketing CRM software options cost?
The cost of each marketing CRM software option varies depending on the features and the number of users. HubSpot offers a free version and paid versions that start at $50/month. Salesforce Nonprofit Cloud starts at $36/user/month. ActiveCampaign offers plans that range from $9 to $229/month. Be sure to explore the pricing options of each software option before making a decision.
Conclusion
Choosing the right marketing CRM software is essential for any nonprofit that wants to engage with their audience and grow their impact. The software options discussed in this article offer a range of features that can help nonprofits without donations manage their relationships with their supporters and create effective marketing campaigns. Whether you choose HubSpot, Salesforce Nonprofit Cloud, or ActiveCampaign, be sure to take the time to explore each option and choose the one that best suits your nonprofit’s needs and goals.
Remember, a good marketing CRM software can help you create more meaningful connections with your audience and increase your reach, ultimately helping you achieve your organization’s mission and purpose.
Closing/Disclaimer
This article is intended for informational purposes only and should not be construed as legal, financial, or professional advice. The information contained in this article is based on our research and should not be relied upon without further verification. Nonprofits should always seek professional advice before making any major decisions that could impact their organization’s finances or operations. Furthermore, the software options discussed in this article are not the only options available to nonprofits, and nonprofits should explore all their options before making a decision.
