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Introduction
Greetings to all non-profit organizations out there! Are you struggling with managing your contacts, communication, and fundraising activities? Do you wish to engage with donors, volunteers, and supporters more effectively? If the answer is yes, then a customer relationship management (CRM) software can help you achieve your goals. In this article, we have compiled a list of the best marketing CRM software for nonprofits. We hope this will help you make an informed decision and take your organization to the next level.
What is a CRM Software?
A CRM software is a platform or tool that helps you manage your interactions with customers, donors, volunteers, members, and other stakeholders. It allows you to store and track data, automate tasks, segment your audience, create personalized messages, and analyze your performance. A CRM software can be used for various purposes, such as fundraising, event management, advocacy, volunteer management, and marketing. It can also integrate with other tools, such as email marketing software, social media platforms, and donation platforms.
Why Nonprofits Need a CRM Software?
Nonprofits need a CRM software for many reasons. First, it helps them keep track of their contacts and engagement activities. Instead of using scattered spreadsheets, paper forms, or email folders, a CRM software provides a centralized database that can be accessed by multiple users. This means that everyone in your organization can see the latest information about a donor or a volunteer and avoid duplicating efforts or missing opportunities.
Second, a CRM software allows nonprofits to segment their audience and create personalized messages. This means that they can send targeted emails, social media posts, or direct mail to specific groups of people based on their interests, preferences, behavior, or history. This increases the likelihood of getting a response and building relationships that last.
Third, a CRM software automates many of the repetitive and time-consuming tasks that nonprofits face, such as data entry, thank-you notes, appointment scheduling, or event registration. This means that they can focus on more strategic and impactful activities, such as donor stewardship, volunteer recruitment, or program evaluation.
Fourth, a CRM software provides insights and reports that help nonprofits understand their performance and make informed decisions. This means that they can measure their impact, identify areas for improvement, and adjust their strategies accordingly.
Fifth, a CRM software can increase efficiency, productivity, and collaboration within a nonprofit organization. This means that they can work smarter, not harder, and achieve more with less resources.
Overall, a CRM software is a crucial tool for any nonprofit organization that wants to grow, engage, and impact its community.
Criteria for Selecting the Best Marketing CRM Software for Nonprofits
Before we dive into the list of the best marketing CRM software for nonprofits, let’s review the criteria we used to evaluate them. We looked at the following factors:
| Factor | Description |
|---|---|
| Price | Is it affordable for nonprofits? Are there any discounts or free trials available? |
| Features | Does it have essential features for nonprofit marketing, such as donor management, email marketing, event management, volunteers management, and social media integration? |
| Usability | Is it easy to use and learn? Does it have a user-friendly interface and clear documentation? |
| Customization | Can it be customized to fit the specific needs and workflows of a nonprofit organization? |
| Integration | Does it integrate with other tools that nonprofits use, such as donation platforms, accounting software, or website builders? |
| Support | Does it provide reliable and responsive customer support through various channels, such as phone, email, chat, or knowledge base? |
Now that you know what to look for in a marketing CRM software for nonprofits, let’s see which ones made our list.
Best Marketing CRM Software for Nonprofits
1. Salesforce Nonprofit Cloud
Price: Starts at $36/user/month
Features: Donor management, email marketing, event management, volunteers management, social media integration, grants management, analytics, and more.
Usability: Moderate to high learning curve, but extensive resources available.
Customization: Highly customizable with numerous plugins and customization options available.
Integration: Integrates with numerous other tools, including donation platforms, accounting software, and website builders.
Support: 24/7 support through phone, email, chat, and extensive knowledge base.
Salesforce Nonprofit Cloud is a comprehensive and robust CRM software that offers a wide range of features and integrations for nonprofit marketing. It has a powerful donor management system that allows you to track donations, pledges, grants, and campaigns. It also has an email marketing tool that lets you create and send targeted messages to your audience. You can also manage your events, volunteers, and social media activities from the same platform. Salesforce Nonprofit Cloud is highly customizable and can be adapted to your nonprofit’s unique needs and workflows. And if you need help, you can rely on its extensive support resources and community.
2. Bloomerang
Price: Starts at $99/month for up to 1,000 records
Features: Donor management, email marketing, event management, volunteers management, social media integration, reports, and more.
Usability: Easy to use and learn with an intuitive interface and helpful guides.
Customization: Limited customization options but can be tailored to some extent.
Integration: Integrates with some donation platforms, email marketing platforms, and accounting software.
Support: Phone, email, and chat support during business hours, plus a knowledge base and community.
Bloomerang is a simple and affordable CRM software that focuses on donor retention and engagement. It has a user-friendly interface and clear reports that show you how your campaigns are performing. You can also use its email marketing tool to send personalized messages to your donors or schedule reminders. Bloomerang also includes an event management module that lets you create and manage your events, as well as a volunteer management module that helps you track volunteer hours and assignments. While Bloomerang lacks some of the customization options of other CRMs, it is a solid choice for small and medium-sized nonprofits that want to streamline their communication and fundraising.
3. NeonCRM
Price: Starts at $50/month for up to 1,000 contacts
Features: Donor management, email marketing, event management, volunteers management, social media integration, fundraising pages, surveys, and more.
Usability: Easy to use and learn with a modern and intuitive interface.
Customization: Highly customizable with drag-and-drop modules and templates.
Integration: Integrates with numerous other tools, including donation platforms, accounting software, and website builders.
Support: Phone, email, and chat support during business hours, plus a knowledge base and community.
NeonCRM is a versatile and scalable CRM software that offers many features and options for nonprofit marketing. It has a flexible donor management system that allows you to create custom fields, tags, and segments for your contacts. It also has an email marketing tool that lets you design and automate your campaigns, as well as a fundraising module that provides you with customizable donation pages and giving options. You can also use NeonCRM for event management, volunteer management, and surveys. NeonCRM is highly customizable and can be branded to match your nonprofit’s style and message. And if you need assistance, you can rely on its responsive and knowledgeable support team.
4. HubSpot CRM
Price: Free for unlimited users and contacts
Features: Contact management, email marketing, social media integration, lead scoring, and more.
Usability: Easy to use and learn with a clean and minimalist interface.
Customization: Limited customization options but can be integrated with other HubSpot tools.
Integration: Integrates with other HubSpot tools, including Marketing Hub and Sales Hub.
Support: Email support and community.
HubSpot CRM is a free and user-friendly CRM software that offers essential features for nonprofit marketing. It has a contact management system that allows you to store and track your contacts’ information and activity. You can also use its email marketing tool to create and send personalized messages to your contacts. HubSpot CRM integrates with other HubSpot tools, such as Marketing Hub and Sales Hub, to create a comprehensive inbound marketing platform. While HubSpot CRM lacks some of the advanced features of other CRMs, it is a suitable choice for nonprofits that want a simple and cost-effective solution for their basic marketing needs.
5. DonorPerfect
Price: Starts at $89/month for up to 1,000 records
Features: Donor management, email marketing, event management, volunteers management, social media integration, reports, and more.
Usability: Easy to use and learn with a customizable dashboard and tutorials.
Customization: Highly customizable with drag-and-drop fields, templates, and integrations.
Integration: Integrates with numerous other tools, including donation platforms, accounting software, and website builders.
Support: Phone, email, chat, and knowledge base support.
DonorPerfect is a comprehensive and customizable CRM software that offers many features and integrations for nonprofit marketing. It has a robust donor management system that allows you to track donations, pledges, memberships, and grants. You can also use its email marketing module to send personalized messages to your donors or schedule reminders. DonorPerfect includes an event management module that lets you create and manage your events, as well as a volunteer management module that helps you track volunteer activity and engagement. And if you need help, you can rely on its responsive and knowledgeable support team.
FAQs
1. What is the best CRM software for small nonprofits?
The best CRM software for small nonprofits depends on their specific needs, budget, and goals. Some of the most popular and affordable options include Bloomerang, Keela, and Little Green Light.
2. What is the best CRM software for large nonprofits?
The best CRM software for large nonprofits depends on their specific needs, complexity, and scalability. Some of the most robust and customizable options include Salesforce Nonprofit Cloud, NeonCRM, and Blackbaud Raiser’s Edge NXT.
3. Can a CRM software help nonprofits raise more funds?
Yes, a CRM software can help nonprofits raise more funds by providing them with a centralized database of donors, tracking their giving history and preferences, and enabling targeted and personalized communication. A CRM software can also automate many of the fundraising tasks, such as sending thank-you notes, creating donation pages, or processing recurring gifts, which saves time and resources.
4. How much does a CRM software cost for nonprofits?
The cost of a CRM software for nonprofits depends on various factors, such as the number of users, the number of contacts, the features included, and the level of support. Some CRM software, such as HubSpot CRM, are free, while others, such as Salesforce Nonprofit Cloud, can cost hundreds or thousands of dollars per month. Most CRM software offer discounts or special pricing for nonprofits, so it’s worth checking their websites or contacting them directly.
5. Do I need technical skills to use a CRM software?
No, you don’t need technical skills to use a CRM software, but some level of computer literacy may be helpful. Most CRM software have intuitive interfaces and provide tutorials, guides, and support to help you learn how to use them. Some CRM software also offer training sessions, webinars, or certifications for more advanced users.
6. Can I integrate my CRM software with other tools?
Yes, most CRM software can be integrated with other tools that nonprofits use, such as donation platforms, accounting software, website builders, or email marketing tools. Integration allows you to synchronize data, automate workflows, and streamline your operations. Some CRM software have pre-built integrations, while others require custom development or third-party plugins.
7. How do I choose the best CRM software for my nonprofit?
To choose the best CRM software for your nonprofit, you should consider your specific needs, budget, and goals, as well as the features, usability, customization, integration, and support of each software. You should also read reviews, watch demos, and compare several options before making a decision. Finally, you should involve your team and stakeholders in the process to ensure buy-in and alignment.
Conclusion
We hope this article has provided you with valuable insights and recommendations on the best marketing CRM software for nonprofits. We understand that choosing a CRM software can be overwhelming, but we believe that with the right guidance and resources, you can find the perfect match for your nonprofit’s needs. Remember that a CRM software is not just a tool, but a strategic investment that can make a difference in your community and impact. So, take your time, do your research, and select the CRM software that best fits your vision and mission. Good luck!
Take Action Now!
If you haven’t yet, start researching CRM software options that best fit your nonprofit today! Try out the top options listed in this article or conduct further research to find the perfect CRM software solution for your organization.
Disclaimer
This article is intended as a general guide for nonprofits and is not intended as specific advice for your organization. Please consult with a professional before making any decisions or taking any actions regarding your nonprofit’s financial or technological needs.
