Best Gmail Apps for CRM: Transforming Your Email into a Sales Machine

Gmail is a powerful tool for communication, but it can also serve as a hub for customer relationship management (CRM). By integrating the right apps, you can streamline your sales process and maximize your email’s potential. In this article, we’ll explore the top Gmail apps for CRM that can help you close more deals, build better relationships, and grow your business.

Why Use Gmail for CRM?

Before we dive into the best apps, it’s essential to understand why Gmail is a great platform for CRM. Here are seven reasons why:

1. Accessibility

Gmail is available on any device with an internet connection, from desktops to mobile phones. This means you can access your CRM data from anywhere, at any time.

2. Integration

Gmail integrates with many other tools you’re probably already using, like Google Calendar and Google Drive. This makes it easy to keep all your sales data in one place.

3. Customization

You can customize Gmail using apps and extensions to suit your unique business needs. Whether you’re looking to automate tasks or analyze data, there’s an app for that.

4. Efficiency

Gmail’s interface is intuitive and easy to use, which can save you time and increase productivity. Plus, many CRM apps integrate directly into Gmail, so you don’t have to switch between different platforms.

5. Scalability

Gmail can scale with your business as it grows. You can add more apps and features as needed to support your sales team and customer base.

6. Security

Gmail has robust security features, including two-factor authentication and encryption. This ensures your sensitive sales data is protected against hackers and cyberattacks.

7. Cost-Effective

Many of the best Gmail apps for CRM are free or have affordable pricing plans. This means you can get started with minimal investment and grow your CRM system as your business expands.

The Top 5 Gmail Apps for CRM

Now that we’ve covered the benefits of using Gmail for CRM let’s explore the top five apps and extensions that can supercharge your sales process.

1. HubSpot CRM

Features Price Rating
  • Email tracking and notifications
  • Contact management
  • Deal tracking
  • Task automation
Free 4.5/5

HubSpot CRM is an all-in-one sales and marketing platform that integrates seamlessly with Gmail. It offers a range of features to manage your contacts, deals, tasks, and emails in one place. You can track email opens and clicks, schedule follow-up tasks, and get real-time notifications when prospects engage with your emails.

2. Streak

Features Price Rating
  • Pipeline management
  • Email templates
  • Mail merge
  • Task reminders
$49/month per user 4.4/5

Streak is a CRM tool that lives inside Gmail. It lets you manage your deals in a visual pipeline, create email templates, and send personalized emails to multiple recipients at once. You can set reminders for follow-up tasks, collaborate with team members, and track email activity in real-time.

3. Salesforce Inbox

Features Price Rating
  • Email tracking and analytics
  • Calendar sync
  • Lead and opportunity management
  • Mobile app
$25/month per user 4.1/5

Salesforce Inbox is a Gmail integration that syncs your email with Salesforce’s CRM platform. It offers advanced email tracking and analytics, so you can see which emails are resonating with prospects. You can manage leads and opportunities directly within Gmail, and access your calendar and tasks from any device.

4. Boomerang

Features Price Rating
  • Email scheduling
  • Send later
  • Email reminders
  • Follow-up reminders
$4.99/month per user 4.3/5

Boomerang is a Gmail extension that lets you schedule your emails to be sent at a later time. You can set reminders to follow up on emails, and even pause your inbox to focus on important tasks. Boomerang also offers email productivity tools, like inbox pause and read receipts.

5. Clearbit Connect

Features Price Rating
  • Lead generation
  • Contact enrichment
  • Prospecting
  • Email tracking
Free 4.3/5

Clearbit Connect is a Gmail add-on that helps you find and verify email addresses, enrich contact data, and prospect for new leads. You can search for leads based on company size, industry, job title, and more. Clearbit also offers powerful email tracking features, so you can see when prospects open and click on your emails.

Frequently Asked Questions about Best Gmail Apps for CRM

1. What is the best free CRM for Gmail?

The best free CRM for Gmail is HubSpot CRM. It’s a comprehensive sales and marketing platform that offers email tracking, contact management, task automation, and more. Plus, it’s free forever, with no limitations on features or users.

2. Can Gmail be used as a CRM system?

Yes, Gmail can be used as a CRM system with the help of apps and extensions. By integrating the right tools, you can manage your contacts, deals, tasks, and emails in one place, so you can spend more time selling and less time switching between different platforms.

3. What is the best Gmail CRM extension?

The best Gmail CRM extension depends on your specific needs and preferences. However, some popular options include Streak, HubSpot CRM, Salesforce Inbox, Boomerang, and Clearbit Connect.

4. How do I integrate Gmail with CRM?

To integrate Gmail with CRM, you’ll need to choose a CRM platform that offers Gmail integration or use an app or extension that connects Gmail with your existing CRM system. Once you’ve installed the app or integration, you can start managing your CRM data directly within Gmail.

5. How does Gmail CRM help sales teams?

Gmail CRM can help sales teams by streamlining the sales process and making it easier to manage customer relationships. By integrating the right tools, sales reps can track email opens and clicks, schedule follow-up tasks, and collaborate with team members more effectively. This can ultimately lead to more closed deals and higher revenue.

6. Can I use multiple Gmail apps for CRM?

Yes, you can use multiple Gmail apps for CRM to create a customized sales tool stack that meets your specific needs. Just be sure to choose apps and extensions that work well together and don’t overlap in functionality.

7. How much does it cost to use Gmail for CRM?

The cost of using Gmail for CRM depends on the specific apps and extensions you choose. Many apps are free or have affordable pricing plans, while others may be more expensive. However, compared to traditional CRM systems, using Gmail for CRM can be a cost-effective option.


Gmail is more than just an email platform – it can be a powerful tool for customer relationship management. By integrating the right apps and extensions, you can streamline your sales process, close more deals, and build better relationships with your customers. From HubSpot CRM to Clearbit Connect, there are plenty of options to choose from, depending on your specific needs and budget. So why not give Gmail CRM a try and see how it can transform your sales process?

Start by identifying the areas in your sales process that need the most improvement, whether that’s lead generation, email tracking, or deal management. Then, research the best apps and extensions for those areas, and start testing them out to see which ones work best for your team. With the right tools in place, you’ll be well on your way to turning your email into a sales machine.


The opinions expressed in this article are solely the author’s and do not reflect the views of OpenAI. This article is for informational purposes only and should not be used as a substitute for professional advice. The author is not responsible for any errors or omissions in the information presented in this article. Any reliance you place on such information is strictly at your own risk.